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The owner of Havan showed that the network’s planes have already accumulated 10 thousand flight hours and 6 million kilometers traveled, equivalent to 150 laps around the Earth, and guaranteed that without the air fleet and corporate aviation, Havan’s expansion would never have happened at this pace
Luciano Hang surprised by revealing on social media the behind-the-scenes of an operation that few people know in detail: Havan’s air fleet. According to the portal Aeroin, the businessman revealed that the retailer’s aircraft have already surpassed the mark of 20 thousand landings, 10 thousand flight hours, and 6 million kilometers traveled a distance equivalent to about 150 complete laps around planet Earth.
The numbers draw attention not only for their magnitude but for what they represent in practice. According to Luciano Hang, corporate aviation is neither luxury nor ostentation within Havan; it is what allowed the company to jump from 11 stores in 2007 to 200 units in 2026. Without the air fleet, Havan’s expansion at the pace Brazil witnessed simply would not have happened.
How corporate aviation became Havan’s silent engine
The story of Havan’s air operation began in 2007 when Luciano Hang acquired the company’s first helicopter. At the time, the network had only 11 stores. The decision to invest in corporate aviation stemmed from a concrete need: to cover a continental country without wasting time.
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Since then, the air fleet has grown alongside Havan itself. Today, the company operates high-performance executive aircraft, such as the Bombardier Learjet 45, the Challenger 350, and the Global 6000, in addition to Agusta helicopters.
Luciano Hang emphasizes that each aircraft has a direct operational function serving for store visits, land assessments for new units, and agility in making strategic decisions. The air fleet has shortened distances that would take entire days of travel by land.
The numbers that show the scale of the air operation
When looking at the data released by Luciano Hang, the scale of the operation becomes evident. More than 20 thousand landings mean an average of over a thousand landings per year since the beginning of Havan’s corporate aviation.
There are over 10 thousand hours with aircraft in the air and 6 million kilometers connecting the headquarters in Brusque (SC) to every corner of Brazil where the retailer decided to plant its flag.
The comparison made by the businessman himself helps to dimension the achievement: the total distance traveled by the air fleet is equivalent to approximately 150 laps around the Earth.
For Luciano Hang, these numbers are not trophies; they are proof that Havan’s expansion depended on operational speed, something that only corporate aviation could deliver in a country with the dimensions of Brazil.
Why Luciano Hang says that the plane at Havan is a work tool
One of the businessman’s most direct phrases on the subject summarizes the philosophy behind the investment: “At Havan, the plane is not for leisure; it is a work tool.” Luciano Hang’s statement makes it clear that the air fleet does not exist for personal comfort, but as a central piece of the machinery that drives the retail network.
The reasoning is practical. A company with 200 stores spread across the country needs agility to supervise operations, solve on-site problems, and assess expansion opportunities for Havan in real-time.
Corporate aviation eliminated the logistical bottleneck that would limit any executive tied to commercial flights and roads. According to Hang, this ability to be in different cities on the same day was crucial for strategic decisions to be made quickly and for Havan not to miss growth opportunities.
From 11 to 200 stores: Havan’s expansion viewed from above
The leap from 11 stores in 2007 to 200 in 2026 is, in itself, a figure that demands explanation.
Havan’s expansion happened at an accelerated pace, and Luciano Hang attributes much of this speed to the air fleet. The logic is simple: the faster the company’s command can move, the faster new units are evaluated, approved, and opened.
Luciano Hang also highlighted that the investment in corporate aviation is part of a broader policy of continuous reinvestment.
“Every company, to continue existing, needs to evolve constantly”, stated the businessman. In his view, the air fleet is just one of the operational assets that sustain Havan’s growth but perhaps the most symbolic, because it represents the company’s willingness to bet big to grow fast.
Corporate aviation, in this sense, was not a cost: it was the investment that made Havan’s expansion viable on the scale that the market witnessed.
Did you imagine that Havan had an air operation of this size? What do you think of Luciano Hang’s strategy? Leave your opinion in the comments.
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