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Details About The New Apple Notebook, From Unboxing And Design To The Performance Of The M3 Chip And The Controversial Price Difference Between Brazil And The United States.
The new MacBook Air with M3 chip has hit the market while maintaining the acclaimed design of the previous generation, but with a new heart that promises more speed and efficiency. For many users, the lingering question is whether the performance leap justifies the investment, especially considering the high prices in Brazil. The answer, as we will see, largely depends on your usage profile and where you intend to purchase.
We analyzed all the details of the launch, from what comes in the box to the new graphic and connectivity capabilities. This definitive guide will help you decide if the MacBook Air with M3 chip is the right machine for your needs, exploring its strengths and the glaring cost difference between buying it in Brazil and importing it.
Unboxing And First Impressions: What Comes In The Box?
The experience of unboxing an Apple product remains a ritual. With the MacBook Air M3, it’s no different. When opening the minimalist packaging, you find:
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The MacBook Air with M3 chip: protected and ready to be configured.
USB-C to MagSafe 3 Cable: the magnetic charging cable, which easily disconnects to avoid accidents, comes with a braided covering in the color of the device.
30W Charger: the entry-level model comes with a 30W power adapter with a single USB-C port.
Stickers and Manuals: including the famous apple stickers, which also come in the color of the chosen notebook.
An important detail: if you opt for a version with 512 GB of storage or more, Apple includes a more powerful 35W charger with two USB-C ports, allowing you to charge the Mac and another device, such as an iPhone, at the same time.
Design And Portability
Visually, the MacBook Air with M3 chip is identical to its predecessor, the M2. It maintains the ultrathin and lightweight design, weighing only 1.24 kg, making it extremely portable and ideal for those who need a machine to take anywhere.
The connections also remain the same:
- Two USB-C / Thunderbolt ports on the left side.
- One MagSafe 3 input for charging.
- One P2 input for headphones on the right side.
The big news, however, is a software update enabled by the M3 chip: it is now possible to connect up to two external monitors simultaneously (with the notebook lid closed), a feature that has been highly requested by professional users and was previously exclusive to the Pro models.
The Power Of The M3 Chip
The true star of this launch is the M3 chip. Although the design hasn’t changed, the processor brings significant performance improvements and new technologies that prepare the notebook for the future.
Raw Performance: benchmark tests indicate a 10% to 15% performance increase compared to the M2 chip.
New Technologies: the M3 brings support for Wi-Fi 6E (faster and more stable), Bluetooth 5.3, and a new media engine with AV1 decoding, which improves efficiency when watching streaming videos.
Graphic Capability: the chip includes support for Hardware-Accelerated Ray Tracing, a technology that dramatically improves light and shadow quality in games and 3D applications.
The 13.6-inch Liquid Retina display with 500 nits of brightness and the 1080p webcam remain the same as the previous generation, offering excellent image quality for work and media consumption.
Price In Brazil Vs. Import
This is, perhaps, the most sensitive point for the Brazilian consumer. The official price of the MacBook Air with M3 chip in Brazil is shocking. The entry-level model with 8 GB of RAM and 256 GB of SSD was launched for R$ 12,499.
In comparison, the same model costs US$ 1,099 in the United States. Making a direct conversion and considering the dollar and import taxes, the value could be less than half the Brazilian price. This disparity has led many consumers to seek alternatives, such as importing through global accounts and package forwarding services.
Who Is The New MacBook Air M3 For?
The MacBook Air with M3 chip establishes itself as one of the best notebooks for most users. It is the ideal choice for students, professionals who do not work with 8K video editing or heavy 3D modeling, and for anyone looking for an extremely portable machine with long battery life and ample performance for the coming years.
If you already own a MacBook Air with M2 chip, the upgrade may not be necessary, unless you really need support for two monitors. However, for those coming from a Mac with an Intel processor or a Windows notebook, the leap in quality and performance will be huge.
And you, what do you think of the new MacBook Air with M3 chip? Do you believe the price in Brazil is justified, or is importing the only viable path? Share your opinion in the comments!
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