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Forward Invests in Luxury Real Estate on the São Paulo Coast, Expands Portfolio in Santa Catarina and Rio, Participates in Billion-Dollar Project in the Northeast and Also Bets on an Ultralu-xurious Penthouse in Dubai.
The forward Neymar Jr. purchased, upfront and in just 10 days, a mansion of 2,800 m² in Morro Santa Terezinha, in Santos, for an amount exceeding R$ 50 million.
The property results from the combination of three residences, is part of a portfolio that exceeds 100 properties in the Baixada Santista and solidifies the city as the base for his real estate investments.
The acquisition occurred in the year the player returned to Santos and, months later, renewed his contract until December 2025.
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Lightning Purchase in Noble Area of Santos
Situated at the highest point of the city, the house has a view of the coastline and is surrounded by Atlantic forest.
The negotiation was closed in cash and confirmed by people connected to the former owner, highlighting the speed of the process.
In the same condominium, Neymar also acquired the neighboring units, ensuring total privacy on the lot.
Infinity Pool and high-end finishes appear in the images of the set.
Robust Portfolio in Baixada Santista
Santos holds most of the athlete’s assets.
Recent surveys indicate about 102 properties in his name in the region, including houses and land.
The player still has a residence in Condomínio Jardim Acapulco, in Guarujá, a traditional summer retreat for artists and athletes.
The purchase in Morro Santa Terezinha, formed by the union of three houses, reinforces the strategy of concentrating wealth on the São Paulo coast.
“Brazilian Caribbean”: Billion-Dollar Project in the Northeast
At the same time, Neymar is a partner of Due Incorporadora through NR Sports in a plan that aims to transform a stretch of 100 kilometers of the coastline of Pernambuco and Alagoas into a high-end hub, with 28 developments planned by 2037.
The project, promoted as “Brazilian Caribbean”, includes hotels, resorts, residential areas, and commercial zones; among the destinations are Porto de Galinhas and Carneiros (PE), as well as Maragogi, Antunes, and Japaratinga (AL).
The estimated GSV presented to the market is R$ 7.5 billion.
Where There Are Already Works and Launches
Part of the condominiums is under construction in Tamandaré (PE), with products of different sizes and leisure infrastructure, spa, and beach access.
The partnership positions Neymar as a partner and spokesperson for the route, aligning sports image and hospitality business.
Santa Catarina: Penthouse in Yachthouse and New Businesses
Outside of São Paulo, the player diversifies in Santa Catarina.
In Balneário Camboriú, he acquired a penthouse in Yachthouse Residence Club, a development that returned to the top of the height ranking in the country in 2024.
The property is referred to in the market as a quadriplex of high standard and valued at about R$ 60 million.
In Itapema, the family is involved in Edify One, a luxury seaside building.
In Porto Belo, he plans a complex called “Neymar Jr. Ecosystem”, focused on sports, leisure, and housing.
Properties in Rio: Mangaratiba, Itanhangá, and Leblon
In Rio de Janeiro, Neymar owns a mansion in Mangaratiba, in the Portobello condominium, valued at around R$ 28 million and known for its artificial lake that has already prompted environmental fines during the construction.
The athlete also owns a property in Itanhangá, purchased in 2021 for approximately R$ 13 million.
Additionally, he bought a plot of land in Jardim Pernambuco, in Leblon, acquired in July 2024 for about R$ 20 million for residential construction.
International Bet in Dubai
Abroad, the star bought a penthouse in Bugatti Residences, in Dubai, for US$ 54.45 million.
The development by Binghatti offers standard ultraluxury, including a private car elevator that takes the vehicle to the unit, personal pool, and skyline view.
The project delivery is scheduled for the coming years, following the developer’s timeline.
Sports Context: Return to Santos in 2025
The real estate movement coincided with Neymar’s return to Santos at the beginning of 2025, following a termination with Al-Hilal.
The presentation mobilized thousands of fans and was followed by contract renewal until December of the same year.
There is also the possibility of a further extension being discussed throughout the season.
The presence of the number 10 at Vila Belmiro reignited the local economy and increased the visibility of his ventures in the region.
Strategy: São Paulo Coast as Base and Multiregional Expansion
The Baixada Santista remains the hub of the athlete’s wealth, with more than 100 properties and the new headquarters in Morro Santa Terezinha.
At the same time, involvement in large-scale projects in the Northeast and investments in Santa Catarina suggest a portfolio distributed between residence, second home, and hospitality ventures.
Meanwhile, the bet on Dubai expands the international exposure of the portfolio.
The design favors assets in high-tourism flow destinations and areas of recent real estate appreciation.
With this advancement in the luxury real estate market, the question remains: what will the player’s next move be — further consolidate the base in Santos or accelerate expansion in tourist destinations outside the state and country?
Deus e Jesus Cristo abençoe a vida de Neymar.Jr, com muita Saúde, com sua abençoada Família.
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Tudo merecido! Deus abençoe Neymar é seus filhos. Seja a base da sua união com Biancardi. Que tenha saúde e vida longa para viver com alegria.