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Meet the South Korean hurricane, a new pickup that will directly shake the reign of the Toyota Hilux

Written by Roberta Souza
Published 14/03/2024 às 10:11
Kia, pickup truck, vehicle
Photo: NT Awards reproduction

The new pickup truck that promises to compete with the Toyota Hilux and Ford Ranger, with production of the vehicles starting at the end of this year and sales scheduled for the beginning of 2025

Kia is ready to launch its newest bet on the automotive market: the Kia Tasman pickup truck, designed to compete directly with giants such as the Toyota Hilux and Ford Ranger. With production scheduled to begin at the end of this year and sales scheduled for the beginning of 2025, Tasman promises to win the hearts of off-road vehicle lovers.

Although there are still many details unknown, the Tasman has been spotted undergoing several tests in South Korea and Sweden, revealing a little of what’s to come. Furthermore, a teaser released in Australia, the country chosen for the official launch, showed a robust and modern silhouette, indicating a high-performance vehicle with bold design.

What to expect from the Kia Tasman pickup truck?

Official images of the pickup have not yet been released, but it is speculated that the vehicle will have a striking design, with elements such as vertical headlights, a square front end and a robust grille. The vehicle's cabin must maintain Kia's characteristic quality and comfort, with few changes compared to other models of the brand.

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Kia's vehicle will likely feature a 2.2-liter diesel engine, similar to that found in the Sorento and Hyundai Santa Fe. The pickup truck is expected to have a cargo capacity of 1 ton in bucket and capacity towing capacity of up to 3,5 tonnes, making it a powerful and versatile option for those looking for a robust and reliable off-road vehicle.

Surprise element in the vehicle: Kia's strategy

Kia has kept most of the Tasman's details under wraps, likely to create an element of surprise at launch and stand out in such a competitive segment. With innovative design, high performance and cutting-edge technology, the Tasman promises to be a standout pickup truck in the global automotive market.

The expectation surrounding the launch of the Kia Tasman only increases, and fans of the brand and off-road pickup truck enthusiasts are anxiously waiting to see this new bet from the South Korean automaker up close.

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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