The Hiring of People by the Automaker Came About Due to the Adoption of the Second Shift at the Factory to Produce More Models of the Citroën C3
The factory of the automaker Stellantis, which develops cars from the French brands Peugeot and Citroën in Porto Real, in southern Rio de Janeiro, will adopt two work shifts at the factory starting in October, aiming to accelerate the production of the new generation of the Citroën C3, which has already begun to be sold at dealerships.
The automaker has already started the hiring process for 340 workers for the factory, intending to increase the factory workforce to 1,840 people. Inaugurated in February 2001, the Porto Real factory resumed production of the Citroën C3 in March, after investments of R$ 220 million in implementing a new global platform.
Two other car models will be launched in the Brazilian market and neighboring countries, with production by the automaker in the region, by the year 2024, achieving a launch per year. In addition to the new Citroën C3, the Brazilian factory of the automaker produces the Citroën C4 Cactus, also from Citroën, and the Peugeot 2008.
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Also in the Automotive Sector, Ford Announces Cutting 3,000 Jobs to Invest in Electric Cars
Ford announced the cut of approximately 3,000 jobs, mainly in India and North America, as it restructures to compete with Tesla in the race to develop electric cars and software in its factories. Jim Farley, the CEO of the multinational, has stated that the company does not have enough employees with the precise skills to handle the industry that is shifting to electric cars and digital services.
According to Farley and Ford’s chairman, Bill Ford, in an email, the company is eliminating jobs, reorganizing, and simplifying functions across all of its factories. Executives claim that business area leaders will provide more details this week. Like Tesla, billionaire Elon Musk’s company, Ford plans to generate more revenue through services that rely on digital software and connectivity.
In the email to the team, Ford and Farley state that the multinational’s cost structure is not competitive compared to its old and new rivals. The rise in battery, transportation, and raw material prices is placing greater pressure on Ford and other automakers. Nevertheless, the multinational has maintained its profit forecast for this year, despite facing $3 billion in higher costs due to inflation.
Leaders of the United Auto Workers union, representing employees in factories of automakers located in Detroit, expressed concern that electric cars may mean fewer jobs in production and more for battery and electric vehicle equipment factories, which do not have unions.
Earlier this year, Ford announced it is separating its combustion vehicle and electric vehicle businesses into two different companies. This change comes amid a rapidly changing scenario towards an electric vehicle future.
According to the official statement, the automaker claims to continue transforming its global automotive business, driving the advancement and scaling of innovative electric and connected cars while also reviving significant names that named its vehicles in the past.
In May of last year, Jim Farley presented the Ford+ plan, stating that this would be the biggest opportunity for expansion and value generation for the company since Henry Ford scaled production of the Model T. Now, the formation of two different companies, Ford Blue and Ford Model, will help bring the full potential of this plan into practice, driving growth in an increasingly competitive market.

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