Automakers in Crisis in Brazil: Sales Plummeting! Brands Are 'Going From Bad to Worse' in the Country

Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

Written by Bruno Teles

Published on 12/05/2025 at 14:05

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The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

The year 2024 revealed a challenging scenario for several automakers in Brazil. While some celebrate record sales, others are seeing their registration numbers decrease significantly, raising questions about their future in the competitive national market. The situation of some of these automakers in crisis or with low performance raises a red flag for their strategies.

Here we analyze some brands that, based on accumulated data from 2024, showed alarmingly low sales volumes. This scenario indicates a period of difficulties or the need for a profound strategic reassessment for these automakers in crisis in the country.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

Kia, the South Korean automaker from the same group as Hyundai, cannot replicate the great success of its “sister” in the Brazilian market. Even after a year of significant investments and interesting launches, 2024 proved to be a difficult year for Kia.

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With five passenger models in line, including the light hybrid crossover Stonic (R$ 149,990) and the luxurious van Carnival (R$ 649,990), the brand registered 5,211 units sold by November, occupying the 23rd position. The expectation is for a better 2025 for this which is one of the automakers in crisis by volume.

JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Automakers In Crisis In Brazil: Sales Plummeting! Brands Are 'Going From Bad To Worse' In The Country

Operating in Brazil uninterrupted for over 10 years, JAC Motors has never reached the same level of success as new Chinese automakers like Caoa Chery, BYD, and GWM.

For its 2025 line, JAC has only two products: the electric subcompact E-JS1 (R$ 132,900) and the newly launched medium pickup Hunter T9 (R$ 289,900). With 1,227 units of the E-JS1 sold in 2024, JAC occupies the 26th position, indicating one of the automakers in crisis of consolidation.

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Suzuki, a Japanese automaker with a strong presence in Asia, has significant growth potential in Brazil. However, due to an apparent lack of local investment, its sales are modest.

Currently, Suzuki offers only one product in its catalog in the country: the compact SUV Jimny Sierra, available in six versions, with prices ranging from R$ 149,990 to R$ 209,990. By December 2024, Suzuki registered 1,228 units, ranking 29th and proving to be one of the automakers in crisis in portfolio.

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

Subaru, a Japanese brand known worldwide for its reliability and represented in Brazil by Caoa, faces a complicated scenario. The brand has only one car available for sale: the Forester, and these are units of the 2023 model that remain from the last imported batch.

According to the CEO of Caoa, Subaru imposes challenges in negotiating the import of new models or larger volumes. In 2024, up to November, Subaru registered only 148 units, ranking 32nd among the best-sellers, being the last among conventional brands and one of the automakers in crisis most severe by volume.

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Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

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Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

China has been trying for 13 years to build a railway in the Gobi Desert to reach Mongolia, and there are still 20 kilometers left that no one can finish due to a problem that seems impossible to solve.

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

For 45 years, Spain and Morocco have been trying to connect Europe to Africa through a project of just 14 kilometers in the Strait of Gibraltar, and an active tectonic fault on the seabed continues to make the project nearly impossible.

Billions of barrels on the equatorial margin could lead Amapá to double its oil production in Brazil — the state wants to enter the route of companies in the Campos Basin, attract investments, and boost jobs and businesses in the oil and gas sector.

Archaeologists have discovered a colossal submerged wall in the Atlantic, dating back 7,000 years and weighing 3,300 tons, regarded as the largest prehistoric submerged structure ever found in France.

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Archaeologists have discovered a colossal submerged wall in the Atlantic, dating back 7,000 years and weighing 3,300 tons, regarded as the largest prehistoric submerged structure ever found in France.

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