Automakers in Crisis in Brazil: Sales Plummeting! Brands Are 'Going From Bad to Worse' in the Country

Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

Written by Bruno Teles

Published on 12/05/2025 at 14:05

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The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

The year 2024 revealed a challenging scenario for several automakers in Brazil. While some celebrate record sales, others are seeing their registration numbers decrease significantly, raising questions about their future in the competitive national market. The situation of some of these automakers in crisis or with low performance raises a red flag for their strategies.

Here we analyze some brands that, based on accumulated data from 2024, showed alarmingly low sales volumes. This scenario indicates a period of difficulties or the need for a profound strategic reassessment for these automakers in crisis in the country.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

Kia, the South Korean automaker from the same group as Hyundai, cannot replicate the great success of its “sister” in the Brazilian market. Even after a year of significant investments and interesting launches, 2024 proved to be a difficult year for Kia.

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JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Automakers In Crisis In Brazil: Sales Plummeting! Brands Are 'Going From Bad To Worse' In The Country

Operating in Brazil uninterrupted for over 10 years, JAC Motors has never reached the same level of success as new Chinese automakers like Caoa Chery, BYD, and GWM.

For its 2025 line, JAC has only two products: the electric subcompact E-JS1 (R$ 132,900) and the newly launched medium pickup Hunter T9 (R$ 289,900). With 1,227 units of the E-JS1 sold in 2024, JAC occupies the 26th position, indicating one of the automakers in crisis of consolidation.

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Suzuki, a Japanese automaker with a strong presence in Asia, has significant growth potential in Brazil. However, due to an apparent lack of local investment, its sales are modest.

Currently, Suzuki offers only one product in its catalog in the country: the compact SUV Jimny Sierra, available in six versions, with prices ranging from R$ 149,990 to R$ 209,990. By December 2024, Suzuki registered 1,228 units, ranking 29th and proving to be one of the automakers in crisis in portfolio.

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

Subaru, a Japanese brand known worldwide for its reliability and represented in Brazil by Caoa, faces a complicated scenario. The brand has only one car available for sale: the Forester, and these are units of the 2023 model that remain from the last imported batch.

According to the CEO of Caoa, Subaru imposes challenges in negotiating the import of new models or larger volumes. In 2024, up to November, Subaru registered only 148 units, ranking 32nd among the best-sellers, being the last among conventional brands and one of the automakers in crisis most severe by volume.

Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While Brazil has been discussing bullet trains for 16 years, China delivers 5 new high-speed lines in 2026, surpasses 50,000 km of HSR, and moves 1 billion passengers in a single year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

Few know, but India has a 36 km wall that surrounds a fort in the mountains and is considered the second largest in the world, behind the Great Wall of China.

Hyundai Creta 2029 appears in new spy shots with a completely revamped design, a more modern digital interior, a larger multimedia center, a more comfortable passenger seat, and electrification finally on the radar.

Former CIA analyst warns that China has already surpassed the US in missiles, electronic warfare, cyber, and military production, transforming the Pacific into a zone without safe spaces while Washington clings to its submarine advantage.

Home-built airplane by a Minas Gerais engineer uses car parts, such as a power window motor for the flaps and a tachometer on the dashboard. The project took six years, and the aircraft has autonomy to fly up to seven hours non-stop.

Automakers in Crisis in Brazil: Sales Plummeting! Brands Are ‘Going From Bad to Worse’ in the Country

The Brazilian Automotive Market Is Competitive, And Some Traditional And New Manufacturers Are Facing Difficulties. Meet Some Automakers In Crisis Or With Worrying Registration Numbers In The Accumulated 2024.

Kia: The South Korean That Struggles To Repeat The Success Of Its “Sister” Hyundai And Faces A Difficult Period

JAC Motors: Long Trajectory In Brazil, But With Low Impact And Modest Sales

Suzuki: Great Global Potential, But Limited Sales In Brazil Due To Apparent Lack Of Investment

Subaru: World-Renowned Quality, But Minimal Sales And Import Challenges In Brazil

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While Brazil has been discussing bullet trains for 16 years, China delivers 5 new high-speed lines in 2026, surpasses 50,000 km of HSR, and moves 1 billion passengers in a single year.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

New credit for Uber, 99, and taxi drivers can pave the way for car ownership, reduce the burden of car rental costs in their budget, and change the math for those who make a living from traffic every day.

Canadians are disappearing from the United States: The US feels the absence of Canada financially, while hotels, casinos, and tourist destinations try to attract visitors back with promotions.

Unclaimed funds will enter a new phase this Tuesday: banks must send funds to the government, while R$ 10.5 billion in idle funds could help finance Desenrola 2.0 and ensure debt renegotiation within the financial system.

Lula scraps the blouse tax, and international purchases up to US$50 are exempt from federal tax, but ICMS is still on the radar.

Few know, but India has a 36 km wall that surrounds a fort in the mountains and is considered the second largest in the world, behind the Great Wall of China.

Hyundai Creta 2029 appears in new spy shots with a completely revamped design, a more modern digital interior, a larger multimedia center, a more comfortable passenger seat, and electrification finally on the radar.

Former CIA analyst warns that China has already surpassed the US in missiles, electronic warfare, cyber, and military production, transforming the Pacific into a zone without safe spaces while Washington clings to its submarine advantage.

Home-built airplane by a Minas Gerais engineer uses car parts, such as a power window motor for the flaps and a tachometer on the dashboard. The project took six years, and the aircraft has autonomy to fly up to seven hours non-stop.