16 Thousand Parts Of Cars From The Multinational Mitsubishi Have Had Prices Reviewed In Brazil. All These Components Can Be Purchased At One Of The 119 Dealerships Of The Vehicle Manufacturer.
Fans of classic cars from the multinational vehicle manufacturer Mitsubishi can now buy genuine original replacement parts with special conditions. The campaign is offering discounts of up to 60% on more than 16 thousand items for the entire range of models of the brand, from the L200 pick-ups to the TR4 SUV and even the older models, like the sporty 3000 GT.
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Those who buy a brand new car typically make periodic visits to the authorized network for maintenance. This is done in the first years to preserve the factory warranty. However, with used and discontinued models, no longer covered by the manufacturer, there is a migration. Owners avoid dealership due to higher costs than in the independent market. This is the audience Mitsubishi wants to attract.
The 16 Thousand Parts Are Meant For Everything From Mitsubishi L200 Pick-Ups To The TR4 SUV And Even Older Models Like The Sporty 3000 GT.
With the explosion in used car sales, HPE Automotores, the manufacturer representing the Japanese brand in Brazil, will launch an offensive with genuine replacement parts for nearly all Mitsubishi models sold since the 1990s in the country. According to Clara Corrêa, executive manager of after-sales at HPE, the authorized network will offer around 16 thousand components with average discounts of 50% to 60%.
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The action aims to retain brand customers, thus opting to carry out maintenance and repair services within the dealership network. The parts are available at all 119 Mitsubishi sales points across Brazil and will last until stocks run out, which is expected to occur throughout 2022.
Mitsubishi Motors Aims To Attract Customers With Attractive Prices
“The initiative was designed once again to prioritize our customers and give them the option to carry out all vehicle services at a brand dealership, ensuring that their car will always be in the best condition for use. Often, customers who buy a used vehicle have no contact with the dealership network. Our idea is to make services at dealerships increasingly attractive as a way to retain our customers,” says Clara Corrêa, executive manager of after-sales at Mitsubishi Motors in Brazil.
She adds: “Even if a dealership doesn’t have the item in stock, as these parts are already in our inventory, we can deliver it anywhere in Brazil within a maximum of seven days. Therefore, I see no risk of unavailability.”

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