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The American Pickup Goes Through Deep Redesign to Face Strong Competition in Brazil, Like the Hilux and Ranger
After much speculation and rumors, Chevrolet finally enters the final testing phase with its new S10. The pickup, which many expected to be a fusion with the Chevrolet Colorado, its American sister.
The redesign promises deep changes that affect both the exterior and the interior of the vehicle. The inspiration for the new S10 comes directly from the recently updated Chevrolet Colorado.
With a huge front grille, available in chrome or Black Piano finishes, and headlights and fog lights now in full LED, the new S10 aims to show that it has changed – and for the better. The wheels also receive an upgrade, with options that go up to 20 inches.
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After launching the new GS3 with a 1.5 turbo engine producing 170 hp, GAC partners with Flamengo, enters the field with the largest fan base in Brazil, and accelerates an ambitious offensive to gain scale and confidence in the national market.
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The Corolla from 2015 to 2019 depreciates so little that a 10-year-old model is still worth over 76 thousand reais, and owners treat this sedan as a safe investment thanks to its reputation for durability that no competitor has been able to match.
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Is it worth considering a financed 2025 HB20 Comfort? A simulation with R$ 50,000 in the bank shows installments ranging from R$ 5,687 to R$ 2,365.
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Road surveillance in Rio de Janeiro enters a new phase with the installation of more than 140 speed cameras on highways RJ-106 and RJ-104, and DER-RJ expands speed control in high-traffic areas.
Engine Maintained, but Enhanced
In terms of engine, there are no big surprises. The robust 2.8 turbo diesel continues to be the heart of the pickup, but now with the possibility of delivering more than the current 200 horsepower and 51 kgfm of torque.
The big news is the new 10-speed automatic transmission, which promises to significantly improve fuel consumption averages, especially at cruising speeds.
The interior is not left behind. The S10 gains more premium materials, such as leather in larger areas, and new features like a premium sound system from Bose, an 11.3-inch multimedia screen with connectivity for Apple CarPlay and Android Auto, as well as a 360º camera system.
Safety and Equipment
Even maintaining the base of the current generation, the new S10 brings advances in safety. Equipped with collision alert, autonomous emergency braking, and blind spot alert, the pickup does its best within the limitations of the platform.
It is undeniable that the Chevrolet S10 is making a leap in quality and equipment to try to regain the sales lost to the Toyota Hilux and Ford Ranger.
Although many fans are disappointed that this is not a new generation, the redesign is deep and brings several improvements. The big question remains: will it be enough to face the competition that comes in strong? Only time will tell.
When Does the New S10 Arrive in Brazil?
The new S10 redesigned will hit the Brazilian market in 2024, with a possibility of pre-sale later this year. Regarding prices, the model is expected to maintain a competitive range, starting at R$ 250,800 for the manual diesel double cab LS version and going up to R$ 290,900 for the most complete configuration.
So, excited to get your hands on the wheel of this beauty? Stay tuned for more news!
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