Betânia Lácteos Announces Investment of R$ 70 Million in New Factory in Ceará, Generating Jobs and Income for Over 4 Thousand Residents of the State
The agribusiness Betânia Lácteos inaugurated its new factory in Morada Nova, in the interior of Ceará, last Tuesday (5). With an investment of over R$ 70 million in the factory, the unit will be the only one in Ceará to produce powdered milk. According to Betânia, there will be 60 new direct jobs and over 4,000 indirect jobs, thanks to the increase in milk processing capacity and also in the production of new dairy products at the unit.
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The Morada Nova unit in Ceará occupies about 5,000 m², with a processing capacity of over 200,000 liters of milk per day, which expands the dairy agribusiness’s production capacity to over 1.4 million liters of milk produced per day.
Betânia’s New Factory in Ceará Will Be Able to Produce the Entire Line of Dairy Products Without Any Difficulty
According to Betânia Lácteos CEO Bruno Girão, the Morada Nova unit in Ceará has production capacity for export, even though it is not a large factory. However, its size is adequate enough to obtain the opportunity for export licensing soon.
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With a well-established structure, the new agro-industrial complex in the state of Ceará will be able to produce the entire range of Betânia’s dairy products without any difficulty.
The new Morada Nova factory also has a sustainable solution for the effluents remaining from milk production in the semi-arid northeast, which will ensure a greater balance between production and demand during the super harvest of milk that may occur at certain times, depending on the performance of the dairy herd.
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Learn More About the Betânia Lácteos Dairy Industry
Betânia Lácteos is one of the largest milk industries in the Northeast today. Founded in 1971 in the city of Quixeramobim, Ceará, by Luiz Girão, the brand has become a Leader in UHT Milk.
Betânia also excels in yogurt sales and is the vice-leader in sales of the Children’s Yogurt line in the Northeast. Betânia Lácteos has 05 factories and 12 Distribution Centers in the northeastern region, in addition to 1,500 local milk collection points. Betânia also employs over 2,000 direct collaborators and countless indirect ones.
The overall production is estimated at over 1,100 liters of milk per day. Recognizing the importance of the entire milk production ecosystem is a priority for Betânia dairy agribusiness, along with mobilizing about 3,500 families involved in milk production across more than 130 northeastern municipalities. Betânia is currently present in over 57,000 points of sale and resale throughout the Northeast, generating new job opportunities for Brazilians in all the states present.

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