Made In Brazil, The New Generation Of The Hyundai Tucson Arrives With Plug-In Hybrid Engine, Dashboard With Two 12.3-Inch Screens, 12-Inch Head-Up Display, And Fast Charging Of Up To 2 Hours.
Hyundai is about to revolutionize the Brazilian market with the new generation of the Hyundai Tucson, a hybrid SUV that promises an impressive efficiency of 33 km/l. Expected to be manufactured in Anápolis, Goiás, the model is set to debut between 2025 and 2026, bringing innovations that promise to win over Brazilian drivers. But what makes this SUV so special?
The Future Of The Brazilian Market With The Hyundai Tucson Hybrid
Hyundai’s decision to manufacture the new generation of the Hyundai Tucson on Brazilian soil is strategic. With this, the brand aims not only to reduce costs but also to create a closer bond with the local audience. The Anápolis factory in Goiás will be the center of this revolution, consolidating Brazil as a key market for hybrid SUVs.
Chinese SUVs have dominated the market with competitive prices and cutting-edge technology. Hyundai is aware of this and, therefore, is betting on a Tucson with a bold design, hybrid engine, and advanced connectivity. It is a fitting response to face this fierce competition.
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Around R$ 24,000: 4 used Ford SUVs with up to 253 hp, V6 engine, all-wheel drive, 7 airbags, panoramic sunroof, and a complete package that surprises with its price and performance in Brazil.
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A brand new car starts at around R$ 75,000 in Brazil, but what stands out the most is seeing streets filled with SUVs and expensive sedans in a country where millions remain in debt.
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For R$ 32,000, a brand new Hyundai car is a rival to the Kwid with a 1.2 engine producing 82 hp, 6 airbags as standard, multimedia with wireless Android Auto, up to 391 liters in the trunk, and a refreshed look for 2026 in India.
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He bought a new car in 1983, locked it in the barn in 1988, and no one opened the door for 38 years until the family discovered what was stored inside and realized it looked like something out of a movie.
Technology And Design That Delight

The interior of the new Hyundai Tucson is a show on its own. With two curved 12.3-inch screens, the dashboard offers an immersive digital experience. Wireless connectivity with Android Auto and Apple CarPlay is also guaranteed, along with remote updates that keep the system always modern.
In addition to the technological design, comfort is a priority. Spacious and comfortable seats, an intuitive climate control system, and a 12-inch head-up display make the driving experience much more enjoyable.
Power And Efficiency In The Tucson PHEV Powertrain
Equipped with a 1.6 turbo engine producing 160 hp and an electric motor delivering 98 hp, the Tucson PHEV achieves an impressive combined power of 252 hp. This configuration ensures acceleration from 0 to 100 km/h in just 8.1 seconds, along with efficient fuel consumption.
The Hyundai Tucson hybrid offers three driving modes: electric, hybrid, and automatic. With a 13.8 kWh battery, the SUV can travel up to 63 km in electric mode. A full recharge takes about two hours with a 7.4 kW charger, which is an excellent option for those with access to home charging points.
Price And Positioning In The Brazilian Market
In the European market, the Tucson PHEV costs around 49,325 euros, equivalent to R$ 314 thousand. Although the price in Brazil has not yet been confirmed, the model is expected to be competitive, considering its efficiency and comfort.
The SUV stands out in fuel consumption and technology but faces challenges against Chinese SUVs and other hybrids already available in Brazil. However, its local manufacturing could be a differentiating factor in terms of cost and availability.
The new generation of the Hyundai Tucson is a bold and promising bet. With a futuristic design, efficient powertrain, and cutting-edge technology, the SUV has everything to win the hearts of Brazilians. If you are looking for a high-performance and economical hybrid, the Tucson PHEV deserves your attention.

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