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Renault’s New Release, the Master Line with a More Robust and Modern Design, Joins the Lineup of the Brand’s Four 100% Electric Car Models in Brazil.

Written by Luciana Ramalhao
Published on 28/01/2022 at 12:36
Updated on 28/01/2022 at 14:26
Renault_Renault Master, carro elétrico
IMAGEM: Renault Master. FONTE: RENAULT/DIVULGAÇÃO
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The Launches Are Moving Full Steam Ahead. Even Without a Forecast for the Normalization of the Supply Chain, According to Ricardo Go, President of Renault Brazil, “Whatever Happens, We Will Grow in 2022”. The New Master Received an Investment of R$ 1.1 Billion.

In a successful conclusion phase, the implementation of the global strategic plan “Renaulution”, named “Resurrection” in Brazil, launched by the group’s CEO in 2021, Luca de Meo, continues with launches in full swing and with 100% Electric Car Models. According to the CEO, the year of 2022 started with the launch of the new Kwid in the country, and the group intends to expand its product range and enter higher segments where it does not currently operate. The information comes from CNN Brasil. 

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As part of the 2021/2022 investment plan, Renault launched the new Zoe, one of the 100% electric cars, and the new (SUV) Captur with a 1.3 turbo engine. More technological and economical, Renault started 2022 with the launch of the new Kwid, and this Wednesday, launched the new (van) Master, which, for the eighth consecutive year, was the segment leader in sales, with an engine 24% more economical than the previous one. Renault is the leader in the large van segment in Brazil, and this new version has even more standard features, a renewed look, and a more powerful engine.

The new Master features EPS, traction control, and anti-rollover system, in addition to a major novelty, which is the version of one of the brand’s 100% electric cars. Thus, we will have four models of 100% electric cars in the country: Zoe, Kwid, Kangoo, and Master. In this way, the group introduces the E-Tech concept here, which is Renault’s global strategy for hybrid and 100% electric vehicles.

Renault entered electric mobility over ten years ago and has more than 500,000 units running worldwide. With the launch of the electric Master, Renault takes the lead in the sector in Brazil

More Robust and Modern, Models Range from R$ 187.600 to R$ 281.300.

As reported by Auto+, the Renault Master 2023 debuted at R$ 187.600 and can reach up to R$ 281.300. The entry option is the Chassis Cabin, which comes standard with heating, onboard computer, adjustable driver’s seat, electro-hydraulic steering with depth adjustment, electric mirrors, dual airbags, electric windows, and the already mentioned safety items.

More robust and with a more modern design, the new look gives the Master a more refined aspect. The front has received a higher and squarer face, with C-shaped daytime running lights. The design of the headlights is more pronounced, thanks to the DRL daytime running lights, along with a highlight for the front grille with the Renault symbol emphasized. The cabin gained a new look with better quality materials and asymmetrical windows, which facilitate visibility for the driver. The dashboard design is horizontal with a focus on the niche, which can accommodate a 7-inch multimedia center with Android Auto, Apple CarPlay, and integrated digital TV. The steering wheel is new and features buttons for cruise control.

The model is available in the following colors: Pearlescent Black, Etóile Silver, Steel Grey, Vibrant Red, and Glacier White, and in the following versions:

  • Chassis Cabin: R$ 187.600
  • Van (L1 H1): R$ 207.900
  • Gran Van (L2 H2): R$ 216.000
  • Extra Van (L3 H2): R$ 221.000
  • Glazed Van: R$ 225.600
  • Executive Minibus: R$ 281.300

Surpassing expectations in fuel economy, which is always an important point for those who work in transport, Renault innovated with the new generation of the dCi MOTOR 2.3L Turbo, ensuring that the Master achieves up to 24% more efficiency. And to enhance the savings, the Master has the most competitive revision and maintenance costs in the market, in addition to being produced in Brazil, which always guarantees appreciation.

Luciana Ramalhao

Arquiteta e Urbanista e Mestre em Planejamento e Desenvolvimento Urbano Regional. Conhece inúmeros projetos distribuídos em quase 20 países pelos quais já visitou. Além da construção civil, atua como pesquisadora científica e copywriter. Atualmente mora no Canadá, onde está fazendo mais uma especialização.

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