The Shine of Brazilian Automation Under a New Feminine Perspective: Exploring Latin America and Africa

Written by Paulo Nogueira

Published on 29/05/2023 at 15:23

Fonte: O Brazil Machinery Solutions (BMS ) | trio de mulheres jornalistas!

Seja o primeiro a reagir!

Reinventing The Perspective In Automation: The Female Power In Emerging Markets

In the quest to challenge stereotypes and boost the global relevance of Brazilian automation, Brazil Machinery Solutions (BMS) brought together a trio of female journalists with the mission of providing a new perspective on a sector traditionally dominated by men. This effort is part of a larger strategy aimed at promoting the Brazilian automation industry in emerging markets in Latin America and Africa.

Imagem Project: An Initiative To Promote Gender Equality And Global Competitiveness

BMS, a partnership between the Brazilian Machinery and Equipment Industry Association (ABIMAQ) and the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil), reaffirmed its commitment to highlighting the Brazilian automation industry on the global stage. During Expomafe, one of Brazil’s leading automation fairs, BMS invited three influential women from journalism – from Colombia, Peru, and South Africa – to assess the potential and innovations in Brazil’s industrial automation manufacturing sector.

Female Representation in Brazil Machinery Solutions

Female Representation in Brazil Machinery Solutions 2 — Female Representation in Brazil Machinery Solutions

This initiative, known as the Imagem Project, brought a new and important focus this year: strengthening the female voice as an expert in the sector. Journalists Valentina Toro from Revista Manufactura Latam (CO), Karina Pantoja from Correo (PE), and Michelle Gumede from Business Day (ZA) served as ambassadors for this change effort.

ARTICLE CONTINUES BELOW

Inclusion And Diversity Strategies And Target Markets

The initiative aligns with the new presidency of ApexBrasil, which aims to promote gender equality in the industrial sector. In line with this vision, BMS has taken tangible steps to promote inclusion and diversity, highlighting the importance of female representation.

The choice of the trio of journalists’ origins was also intentional. “We considered the target markets that the Brazilian industry wanted to strengthen and deepen ties. To that end, we consulted BMS members, conducted market research, and identified priority locations. Thus, we arrived at our guests, who came from South Africa, Colombia, and Peru”, added Patrícia.

By positioning the Brazilian automation industry in the markets of Latin America and Africa, BMS reinforces Brazil’s position as a leader in this segment, presenting innovative solutions and advanced technologies.

The Shine of Brazilian Automation Under a New Feminine Perspective: Exploring Latin America and Africa

Reinventing The Perspective In Automation: The Female Power In Emerging Markets

Imagem Project: An Initiative To Promote Gender Equality And Global Competitiveness

Inclusion And Diversity Strategies And Target Markets

Family without running water in the interior of Ceará takes out a loan to drill an artesian well and discovers possible oil, but cannot use it, cannot sell it, and is left with a debt of R$ 15,000.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

Is a smart plug worth it in a regular home? What does it offer: turns on and off via smartphone, creates routines by schedule, prevents forgotten devices, sometimes monitors consumption, and improves habits without renovation or miracles.

Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

Geographers redefine the Brazilian relief and confirm the presence of mountains in 14 states with a new system that changes historical criteria and alters the way the territory is classified.

There is a city in China right next to Hong Kong where people speak Portuguese, the streets have names in Portuguese, and the architecture looks like it came straight out of a historic city in Brazil.

An analysis by NASA highlighted that the Great Wall of China and the Pyramids of Egypt are not visible to the naked eye from the International Space Station, and only one man-made structure is visible in this way.

Famous sertanejo singer and the automaker BYD appear together on the federal government’s dirty list after instances of work analogous to slavery in Goiás and Bahia.

Correios lose more than 3,000 employees in mass layoffs and still aim to reach 10,000 dismissals in an attempt to save a state-owned company that has accumulated losses of R$ 6 billion and a negative net worth of R$ 10 billion.

The Moon holds billions of years of frozen water in dark craters that could provide fuel, oxygen, and drinking water for astronauts, and a new study finally explains how that ice got there.

He saw a loophole in the 1967 space treaty and claims to have made millions selling lots on the Moon and other planets.

Pirita, the “fool’s gold,” deceived prospectors for centuries and today helps science uncover the origin of Earth’s magma.

The Shine of Brazilian Automation Under a New Feminine Perspective: Exploring Latin America and Africa

Reinventing The Perspective In Automation: The Female Power In Emerging Markets

Imagem Project: An Initiative To Promote Gender Equality And Global Competitiveness

Inclusion And Diversity Strategies And Target Markets

Family without running water in the interior of Ceará takes out a loan to drill an artesian well and discovers possible oil, but cannot use it, cannot sell it, and is left with a debt of R$ 15,000.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

Is a smart plug worth it in a regular home? What does it offer: turns on and off via smartphone, creates routines by schedule, prevents forgotten devices, sometimes monitors consumption, and improves habits without renovation or miracles.

Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

Geographers redefine the Brazilian relief and confirm the presence of mountains in 14 states with a new system that changes historical criteria and alters the way the territory is classified.

There is a city in China right next to Hong Kong where people speak Portuguese, the streets have names in Portuguese, and the architecture looks like it came straight out of a historic city in Brazil.

An analysis by NASA highlighted that the Great Wall of China and the Pyramids of Egypt are not visible to the naked eye from the International Space Station, and only one man-made structure is visible in this way.

Thermal expansion and capacity auction boost suppliers of generators and turbines in Brazil with nearly 20 GW contracted.

Tax reform advances in Brazil and places the oil and gas sector at the center of strategic discussions at the IV Seminar on Taxation in Oil and Gas 2026 in Rio de Janeiro, focusing on IBS, fiscal impacts, and business repositioning.

Brazilian city bets on the business environment to generate jobs and attract investments in the energy sector — secretary reveals strategy at Macaé Energy 2026.

The largest South American oil company, Petrobras, is preparing for a historic leap in production with new FPSO platforms and the expansion of refining — projects that could add up to 900,000 barrels per day and strengthen Brazil’s energy security.

Billions of barrels in the Equatorial Margin could double Amapá’s oil production in Brazil and attract companies from the Campos Basin.

Famous sertanejo singer and the automaker BYD appear together on the federal government’s dirty list after instances of work analogous to slavery in Goiás and Bahia.

Correios lose more than 3,000 employees in mass layoffs and still aim to reach 10,000 dismissals in an attempt to save a state-owned company that has accumulated losses of R$ 6 billion and a negative net worth of R$ 10 billion.

The Moon holds billions of years of frozen water in dark craters that could provide fuel, oxygen, and drinking water for astronauts, and a new study finally explains how that ice got there.

He saw a loophole in the 1967 space treaty and claims to have made millions selling lots on the Moon and other planets.

Pirita, the “fool’s gold,” deceived prospectors for centuries and today helps science uncover the origin of Earth’s magma.