Ford South America’s Profits in 2022 Reach Impressive $300 Million, Despite Operational Disruption and Losses at Factories in Brazil Last Year

Positive Results Are Reported In Curitiba By Ford Slaviero As A Result Of The Company Restructuring.

In 2022, Ford’s operations in South America once again turned a profit. After Temporarily Halting Production In Brazil In The Third Quarter Of 2021, the company began to achieve a positive EBIT result, with the cumulative result from January to September around US$ 300 million. The company had been recording annual losses since 2013, but the regional reorganization helped turn things around and end the year in the black.

The Ranger pickup is still made in General Pacheco, Argentina, with a good amount of content from Brazilian suppliers, and the Transit utility vehicle is still produced at the Nordex factory in Uruguay; both moves are part of the company’s adjustment of operations in South America, which included a leaner portfolio that directed the company toward better-performing segments in the region.

To request launches with the parent company, we must show that we are stable, and we are doing that in South America. Ford’s President, Daniel Justo, takes pride in the company’s five consecutive profitable quarters and a portfolio “focused on pickups, SUVs, commercial vehicles, and classics like the Mustang”.

The 110 dealerships in Brazil are spread across key locations to reach the brand’s target audience. One of the most established and reliable brands in the industry, with the longest history in the Curitiba market, Ford Slaviero also benefited from the change. The Ford Motor Company reduced the number of distributors, as well as trimmed the product mix, which led to better revenue per point of sale than in 2021.

The sales, parts, and service departments of the dealerships in Curitiba and Brasília saw a significant increase in activity. Ford Slaviero’s CEO, Lus Antônio Sebben, states that the company is “more agile, leaner, and with billing and profitability criteria above the national average in the distribution sector.”

Ford Commercial Vehicles

The commercial vehicle market is an area where 2022 looks promising. Seven months after its launch, the Transit van achieved a 12% share of the passenger market and recorded peaks of up to 17%. “Ford’s model was the second fastest growing in the van market, which is booming, especially with changes in consumer purchasing habits and e-commerce, which soared about 70% in Brazil in 2020 and advanced another 30% in 2021,” Sebben emphasizes.

In 2023, Ford will introduce new variants of the Transit with automated transmission and electric powertrain, which will be eagerly awaited by the market because none of the rival vehicles currently offer these features. The Executive Director of Ford Slaviero states that the electric model attracts customers concerned about environmental, social, and governance (ESG) issues.

Slaviero has a larger market share in Curitiba and Brasília than in the rest of Brazil due to the popularity of the Transit public transportation system.

News About New Ford Models

The new Mustang models and Ford pickup will arrive in Brazil in 2023. Along with the Transit, we will launch the Mustang Mach-E, an electric car that has proven so popular overseas that it is already generating a waiting list of eager American buyers. The Territory SUV has been updated and its excellent tech package impresses. There is also a hybrid version of the Maverick, which was voted the best pickup of 2022. This is the F-150, the most famous pickup in the world, and it has finally arrived. Sebben writes, “Ford Slaviero is eagerly anticipating a year with an 18% increase in sales.”