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Paraguay Will Have Official Pavilion at One of the Largest Supermarket Fairs in Brazil, with Exclusive Space, Costs Below US$ 4,000 per Company, and Registration Deadline Concentrated in February
For the first time in history, Paraguay will officially and organizedly participate in Expo AP 2026 in Curitiba, with its own delegation and an exclusive pavilion focused on business. The fair brings together 25,000 to 30,000 professional buyers per edition, connecting industries, distributors, and exporters directly to supermarket chains, wholesalers, convenience stores, and the hotel, restaurant, and pastry shop channels in a 100 percent contract generation-oriented environment.
More than an institutional news, Paraguay’s presence at Expo AP 2026 signals a clear economic integration strategy with Paraná, one of the strongest states in Brazil in terms of consumption, income, and logistical structure. The combination of producing efficiently in Paraguay and selling at scale in the Paraná market opens a concrete window for entrepreneurs who wish to invest, live, or structure operations across the border.
Expo AP 2026 in Curitiba: Showcase Where Paraguay Talks Directly to Retail
Expo AP 2026 reaches its 43rd edition as one of the most traditional fairs in the Brazilian supermarket sector, held in the state of Paraná.
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It is a fair strictly focused on business, without a merely institutional or tourist character, designed to bring producers closer to bulk buyers.
In the same pavilion, buyers from supermarket chains, wholesale stores, distributors, convenience stores, and representatives from the hotel, restaurant, and pastry shop channel circulate, all qualified and with decision-making power.
For Paraguay, this means direct dialogue with those who decide the product mix that goes to the shelves and professional kitchens in one of the most competitive markets in Brazil.
Paraná: Large Market, Above-Average Income, and Consistent Consumption
Paraná has established itself as one of the largest subnational economies in Brazil, with approximately 12 million inhabitants and annual per capita household income around 5,950 dollars, above the national average.
This income level translates into a high and stable consumption power, especially in food, beverages, and daily use items sold in supermarkets and wholesale stores.
In the Brazilian context, the country as a whole has a per capita income close to 10,000 dollars annually, placing it among the largest economies in the world in absolute terms.
Being present at a fair that engages this market means accessing scale, volume, and the frequency of orders, something difficult to replicate only in smaller or less organized markets.
Paraguay: Tax Efficiency, Cheap Energy, and Stable Macroeconomic Environment
On the other side of the equation, Paraguay offers a rare combination of tax simplicity, reduced operational costs, and macroeconomic stability.
A simpler tax burden, lower income and consumption taxes, and some of the lowest energy costs in the region create a competitive environment to produce, industrialize, and structure export operations.
The country also has an annual per capita GDP close to 6,799 dollars and sustained growth, which reinforces the perception of macroeconomic solidity.
For the entrepreneur, this translates into more protected margins, cost predictability, and the ability to plan for the long term, provided there is access to the right markets to sell.
Paraguay Pavilion: Strong Institutional Presence and Focus on Real Business
It is in this scenario that the historic participation of Paraguay in Expo AP 2026 emerges, organized by the Paraguay Brazil Chamber of Commerce, which structured a exclusive pavilion for the country within the fair.
The proposal is clear: to reinforce Paraguay’s institutional image while facilitating direct contact between Paraguayan entrepreneurs and Brazilian buyers.
Companies of all sizes will be able to participate, from large industries to medium enterprises, micro and small businesses, producers, and exporters, as long as they operate in segments with products intended for the food retail or related channels.
Among the sectors covered are food in general, beverages, rice, yerba mate, agro-industrial and industrial products, household utensils, plastic packaging, cleaning supplies, and general utilities, meaning everything that is part of the usual supermarket trade mix.
It is not mandatory to be associated with the Chamber to participate, although members enjoy additional benefits.
The initial space reserved for Paraguay is approximately 200 square meters, with the possibility of expansion depending on demand, allowing several brands to be accommodated in an organized and visually appealing manner.
How Much Does It Cost to Participate and How to Reduce Initial Investment
One of the central points of the strategy is to keep the entry cost accessible for companies wanting to test or expand their presence in the Brazilian market.
The estimated participation cost is less than 4,000 dollars per company, a value that includes the space within the Paraguay pavilion and the basic exhibition structure.
For micro and small businesses wishing to further reduce the initial investment, there are alternatives like sharing booths, allowing the division of fixed costs without losing visibility.
The logic is to ensure that no company with production capacity is excluded simply due to financial limitations, provided it has the real conditions to meet orders and maintain consistent quality.
Logistics, Deadlines, and Support in Curitiba
All logistical coordination will be centralized by the Paraguay Brazil Chamber of Commerce, which will act as a bridge between the companies and the fair’s organization.
This involves support in booking hotels in Curitiba, guidance on product transportation, assistance for sending samples, and indication of shipping procedures when necessary.
The fair will be held on April 14, 15, and 16 in Curitiba, right after Holy Week. The ideal deadline to secure participation is by February 13 or 14, when the final composition of the Paraguayan pavilion is sought to be closed.
Therefore, it is recommended that interested entrepreneurs contact the Paraguay Brazil Chamber of Commerce as soon as possible, to formalize registration and receive all the necessary technical, logistical, and commercial guidance to take advantage of the opportunity with planning.
Smart Integration: Produce in Paraguay and Sell at Scale in Paraná
When the pieces come together, the strategic result of this equation becomes very clear. Paraguay offers tax efficiency, reduced operational costs, and macroeconomic stability, while Paraná offers scale, purchasing power, and robust institutional structure.
This is not just about paying lower taxes, but about optimizing the company’s structure, expanding the market, and protecting margins within legality, intelligently utilizing two economies that can be complementary rather than competitive.
Producing or structuring part of the operation in Paraguay and selling at scale in Paraná is, in practice, a model of regional integration that can redefine the competitiveness of many South American businesses.
The information supporting this view has been presented and detailed by Paraguayan specialists in technical content aimed at entrepreneurs, reinforcing that this is not a one-off movement, but a strategy based on numbers, tax scenarios, and real expansion models.
In the end, the question is simple and objective: Will Paraguay watch others occupy this space, or will it position itself now to lead this integration with the Paraná market?
And you, do you believe that Paraguay is ready to turn this opportunity at Expo AP 2026 into a real leap in competitiveness in the Brazilian market?
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