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Result Of R$ 208.4 Million And 91% Higher Revenue Place PicPay Among Leaders, With 64 Million Accounts And Growth In Credit And Digital Wallet.
PicPay tripled its net profit in the 1st half of 2025: R$ 208.4 million compared to R$ 61.8 million a year earlier. The revenue increased by 91%, reaching R$ 4.5 billion, and already represents, along with profit, about 80% of the performance for all of 2024. By June, the company had accumulated 64 million accounts and became the 2nd largest digital bank in Brazil and the 7th bank by number of customers, based on data from the Central Bank cited in the announcements.
According to the company, this growth is due to greater engagement, expansion of its credit portfolio, and efficiency gains. CEO Eduardo Chedid states that the strategy is to scale with profitability and consolidate the app as the main bank for millions of users.
According to CNN Brasil, in the 2nd quarter, the annualized ROE was 20.3%, while the gross profit for the semester reached R$ 1.6 billion and the net financial margin (NII) of financial services totaled R$ 1.5 billion.
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PicPay Customer Base, Primary Use, And Operational Efficiency
The app reached 41.3 million active users in the 2nd quarter, a 14% increase year-over-year. About 32% of this audience uses PicPay as their primary bank, reinforcing the primacy of the digital account.
The average revenue per active user (ARPAC) rose to R$ 60.50, an increase of 76% in a year. The cost to serve remained at R$ 19 per customer in the 2nd quarter, a level that the company describes as “the lowest in the market.”
In February 2025, the fintech was voted, by popular vote, as the best digital bank in the iBest Awards 2024, an external recognition that reinforces the brand and service perception.
Credit Accelerates And Revenue Diversification
The credit portfolio reached R$ 16 billion by the end of June, three times larger than a year ago, with 45% composed of lines with collateral (FGTS anticipation, payroll loans, and the new “Worker’s Credit”). Just this last one originated over R$ 1.5 billion in the 2nd quarter.
The origination of loans for the semester reached R$ 4.7 billion (+60% year-over-year). In cards, the transaction volume totaled R$ 25.9 billion in the semester, up 54%, with over 5 million cards issued.
The company reports controlled delinquency and a strong provision coverage, while maintaining a focus on expansion with risk control and scaling of credit. Profitability indicators (ROE of 20.3% in Q2 2025) support the thesis of growth with efficiency.
Digital Wallet, Pix, And Open Finance Drive Financial Traffic
In the digital wallet, the transaction volume was R$ 227.9 billion in the six months up to June (+33%). The cash-in totaled R$ 219.4 billion for the semester (+31%), evidencing greater use of the app as a primary account.
In the Pix ecosystem, PicPay claims to have 11% market coverage in Brazil, considering the app as either the sender or recipient account. The base of “Piggy Banks” reached 21 million, with R$ 7 billion saved (+65% in a year).
In Open Finance, the company surpassed 11.5 million active consents, consolidating the strategy of shared data to personalize offers and increase cross-selling.
Advancement In The Business Segment
In the B2B segment, the acquisition amounted to R$ 14 billion in the 2nd quarter (+52%), supported by integrations that allow managing personal and business accounts in the same app and by tools such as the Payment Assistant to organize bills.
The company claims to be the only one in the country to allow joint administration of business and personal accounts in the same application, which reduces operational friction for micro and small businesses.
The view is that new avenues for growth — such as secured credit, acquisition, and services for entrepreneurs — should sustain monetization and engagement in the medium term.
Want to Share Your Opinion? Leave your comment and tell us what you think of PicPay’s growth, were you surprised? Let us know if you already use PicPay as your primary bank.
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