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Ratinho Now Is ‘Paraguayan’: Host Gains Residency In Neighboring Country And Joins Wave Of Brazilian Businessmen Crossing The Border

Published on 29/10/2025 at 22:39
Ratinho Paraguai: apresentador obtém residência permanente e se junta a empresários brasileiros que apostam na migração fiscal em busca de vantagens tributárias e ambiente econômico mais previsível.
Ratinho Paraguai: apresentador obtém residência permanente e se junta a empresários brasileiros que apostam na migração fiscal em busca de vantagens tributárias e ambiente econômico mais previsível.
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Presenter Ratinho Receives Permanent Residency in Paraguay and Joins a Growing Group of Brazilian Entrepreneurs Who Have Migrated to the Neighboring Country, Attracted by Tax Benefits and Less Bureaucracy Compared to Brazil.

The presenter and businessman Carlos Massa, nationally known as Ratinho, confirmed that he obtained permanent residency in Paraguay at the age of 69. The information was disclosed by him on social media, in a video where he appears alongside his lawyer. “I am a Brazilian citizen, but I am also Paraguayan. A permanent resident of the country,” said the communicator, highlighting the formal regularization of his new status.

The lawyer responsible for the process celebrated the completion of the procedure and emphasized that the documentation recognizes Ratinho as a legal resident authorized to engage in activities in Paraguayan territory, while simultaneously maintaining Brazilian citizenship. According to CNN Brazil, the news gained significant attention, linking the case to the increased interest of Brazilian entrepreneurs in establishing residential and fiscal ties in the country.

Motivations and Economic Context of the Decision

The Paraguayan portal El Nacional highlighted the episode as part of a “strong migratory wave of Brazilian entrepreneurs” who have sought residency in Paraguay in recent years.

The trend is explained by fiscal, political, and regulatory issues, as the country offers reduced taxation, less bureaucratic burden, and greater predictability in economic management.

Experts point out that the tax rates on income and wealth in Paraguay are significantly lower than in Brazil, making the country a strategic destination for those seeking tax optimization without giving up geographic proximity and regional infrastructure.

In many cases, formal residency is accompanied by investments in the agribusiness and real estate sectors, areas that have increasingly received Brazilian capital.

Profile and Wealth of Ratinho

Recognized for his career in television and radio, Ratinho has established himself as one of the most influential entrepreneurs in Brazilian communication.

In addition to leading the Program do Ratinho on SBT, he is the owner of several radio stations and regional affiliates, with a presence in several states across the country.

His business portfolio also includes investments in agribusiness and rural properties, reinforcing his profile as a multifaceted entrepreneur with diverse activities.

The change of residence does not alter his Brazilian nationality but provides access to a more flexible tax regime and business opportunities in the South American border.

The movement also reflects a strategy of asset decentralization, adopted by executives and investors looking to reduce exposure to internal economic and tax variations.

Impacts and Trends Among Brazilian Entrepreneurs

Ratinho’s decision coincides with a growing trend of financial and business mobility among high-net-worth Brazilians, who have been seeking refuge in Mercosur countries with lighter tax policies.

Paraguay and Uruguay, in particular, are among the preferred destinations for establishing holdings, administrative headquarters, and fiscal residency.

Paraguayan authorities have been encouraging the attraction of foreign capital through permanent residency programs and partial tax exemptions, which has resulted in a significant increase in visa applications from Brazilian entrepreneurs.

The case of the presenter reinforces the symbolic character of this new phase of economic integration in the region, where the movement of people accompanies the flow of cross-border investments and businesses.

By formalizing his permanent residency in Paraguay, Ratinho joins a growing list of Brazilians seeking a more stable and advantageous regulatory environment outside the country.

The movement highlights a quiet reconfiguration of the business landscape in the region, marked by new strategies for residency, taxation, and investments.

Do you believe that the search for tax benefits abroad represents an inevitable trend among Brazilian entrepreneurs or reveals structural flaws that still need to be addressed in Brazil?

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Maria Heloisa Barbosa Borges

Falo sobre construção, mineração, minas brasileiras, petróleo e grandes projetos ferroviários e de engenharia civil. Diariamente escrevo sobre curiosidades do mercado brasileiro.

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