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The UsiVit Plus + Line Brings Together 15 Items of Essential Vitamins and Minerals to Ensure a Better Quality of Life for Men and Women of All Ages
The Usifarma pharmacy network launches in November its exclusive brand of supplements, vitamins, and minerals. UsiVit Plus + enters the pharmaceutical market with a portfolio of 15 items in water-soluble, fat-soluble vitamins, and vitamin and mineral complexes to complement diets that are not complete. They are organic compounds that play a vital role in various enzymatic reactions and the body’s antioxidant system.
The UsiVit Plus + line includes everything from the classic Vitamin C, already traditional in the pharmaceutical market, to vitamin complexes with functions for collagen production, increased energy levels, protein synthesis, immune system improvement, anti-aging functions, and enhanced nutrient absorption. The new products have been in the works by the directors of the pharmaceutical network for several years and aim to meet a market demand that has grown significantly after the Covid-19 pandemic.
“We identified the need to improve the quality of life for people around us, so we decided to contribute to the creation of the UsiVit Plus + line, offering a healthy way to supplement the essential nutrients for the proper functioning of male and female bodies, at all ages and in various situations,” explains the managing partner of the Usifarma Network, Alessandro Bianchi.
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The products were developed by a reference laboratory in southern Brazil with over 30 years of experience in the market and align with the pharmaceutical group’s goals to invest in prevention. All items are produced under high standards of technology and regulated by Anvisa.
About the Usifarma Network:
The Usifarma Network emerged about 20 years ago in the city of Caçador, in the Metropolitan Region of Contestado, but for 11 years it was limited to the micro-region. It was nine years ago that the pharmaceutical group created the Usifarma franchise and expanded its borders. Today, there are 250 franchisees in the states of Paraná, Santa Catarina, Rio Grande do Sul, and Mato Grosso do Sul, which together generated R$ 230 million last year, with a growth of 19% over the 2021 fiscal year. The numbers are audited by the IQVIA Brazil institute.
The revenue expectation for this year is R$ 255 million and, for 2024, more than R$ 300 million. The number of franchisees is also expected to grow by 10% to 15% in 2023, and for next year, the outlook is even more optimistic: a 25% increase. This growth is expected to be driven by the expansion program of the business group, with the opening of units in the states of São Paulo, Rio de Janeiro, and Minas Gerais.
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