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Meta’s Watch May Make Its Mark in the Wearable Market with Features Like an Integrated Camera, Removable Screen, and Artificial Intelligence, Promising to Compete with Apple and Samsung Starting in September 2025.
The technology market may welcome, in September 2025, a new heavyweight competitor in the smartwatches segment.
Meta, known worldwide for being the owner of platforms like Facebook, WhatsApp, and Instagram, is preparing to launch an innovative smartwatch, whose main feature is the presence of an integrated camera and a detachable screen, in addition to the application of advanced artificial intelligence (AI).
According to information published by DigiTimes Asia, Meta has established a strategic partnership with the Chinese manufacturer Huaqin, with the goal of combining luxury, cutting-edge technology, and smart functionalities into a single wearable device.
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This move indicates a repositioning of Mark Zuckerberg’s company, following previous attempts that did not advance.
In 2022, the company even developed a prototype of a smartwatch—internally nicknamed “Milan”—which featured two cameras and a removable screen; however, the project was halted due to cost cuts in the Reality Labs division.
Meta’s Smartwatch and the Advancement of Wearables
Since then, Meta has expanded its involvement in the wearables segment, notably with the launch of the Ray-Ban Meta smart glasses, which quickly gained international attention, and, more recently, the Oakley Meta model, which reinforced the brand’s presence among the tech and lifestyle-savvy audience.
These moves demonstrate the company’s ongoing interest in diversifying its operations beyond traditional social networks, betting on connected devices capable of integrating software and hardware.
News and Differentiators of Meta’s Smart Watch
Expectations for the new smart watch from Meta are high, especially because the product is expected to incorporate unprecedented features and differentiated functionalities.
According to industry sources, many elements from the “Milan” prototype are expected to be maintained or improved.
Among the highlights are the integrated camera, the detachable screen, and the intensive use of artificial intelligence, especially aimed at integrating with social networks and resources from Meta AI, the company’s virtual assistant.
Additionally, there are indications that the smartwatch will be positioned as a premium product, targeted at consumers seeking innovation and exclusivity, without much concern for price.
Challenge to the Leadership of Apple and Samsung
The smartwatch segment is currently dominated by giants like Apple and Samsung, which have led the global market for about a decade.
Meta’s entry into this landscape represents an unprecedented challenge, as the company seeks to carve out a space in an already consolidated niche, with products known for their quality, design, and robust ecosystems.
To stand out, Meta is betting not only on innovative design and functionalities but also on offering integrated experiences, especially regarding connectivity with social networks and augmented reality devices.
Privacy and Integration with Augmented Reality
Technology industry experts point out that the unique feature of the integrated camera may generate relevant discussions regarding privacy and data security.
Although technical details have not yet been officially disclosed, it is speculated that the function may relate to future integration with Meta’s Augmented Reality glasses, broadening the possibilities for daily use of the device.
At the same time, the presence of advanced AI features allows for everything from voice commands to personalized suggestions and automation of daily tasks.
Expectations for Launch at Meta Connect 2025
The launch of Meta’s smart watch is expected to take place during the annual Meta Connect 2025 conference, scheduled for September 17 and 18.
This event is traditionally used by the company to announce news and advancements in technology, AI, and augmented reality.
In 2024 and 2023, the conference had already showcased relevant products and updates, raising expectations for a significant announcement this year.
Design, Partnership, and Global Bet
Regarding design, it is expected that the Meta smartwatch will maintain the company’s commitment to modern aesthetics and ergonomics, traits already seen in other devices from the brand.
The partnership with Huaqin, recognized for excellence in engineering and manufacturing consumer electronics, reinforces Meta’s bet on delivering a globally competitive product.
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