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From Production Line to Plate: How Volkswagen’s Currywurst Sausage Became an Icon Outproducing the Brand’s Cars

Written by Fabiano Souza
Published on 18/11/2025 at 12:39
Salsicha Currywurst da Volkswagen
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When we think of Volkswagen, we immediately imagine famous cars, powerful engines, and gigantic factories. But there is a curious — and deliciously unexpected — product that has been stealing the scene since the 1970s: the Volkswagen Currywurst.

Yes, that’s right. A car manufacturer that also makes… sausages! And the most surprising part: for many years, VW produced more Currywursts than cars. If there’s a plot twist in the automotive world, it’s here.

The Day VW Became… A Butcher?

The story begins in 1973, at the Wolfsburg factory, a complex so large that you can literally get lost inside. Volkswagen wanted to provide better meals for the employees — after all, well-fed workers build better cars.

That’s when the Volkswagen Currywurst was born, initially created for the in-house restaurant. But the recipe was so tasty that it quickly became a star. It is said that employees went to the cafeteria with the same excitement as those rushing to grab the first batch of a new car.

A Sausage with Part Number — Yes, Seriously!

Volkswagen takes its sausages so seriously that they even have an official part number in the catalog: 199 398 500 A.

In other words, the Currywurst is as “VW” as a screw from the Golf.
It’s practically a replacement part for appetite.

How a Volkswagen Currywurst is Made

Unlike what happens on automotive production lines, there’s no metallic paint or aerodynamic testing here. But the care is the same:

  • Selected meats
  • Exclusive spice recipe
  • Strict quality standards
  • And, of course, the legendary curry ketchup created by VW itself

The result? A sausage with celebrity culinary status.

More Sausages than Cars — And That’s No Exaggeration

To give you an idea of the scale of success: there were years when Volkswagen produced millions of Currywursts, surpassing the total production of cars.
It’s as if customers were saying:
“Okay, I want a car… but I also want that wonderful sausage!”

The fame grew so much that the Volkswagen Currywurst left the cafeteria and ended up in:

  • Supermarkets
  • International events
  • Official VW stores
  • Gourmet fairs
  • Brand gift kits

The sausage became a culinary collector’s item.

Why Did It Become an Icon?

Because it is fun, unexpected, and totally original.
The Volkswagen Currywurst represents the human, light-hearted, and even humorous side of one of the most traditional automakers in the world.

It’s the kind of story that makes anyone smile:
— “Volkswagen makes sausage?”
— “Yes, and they do it very well!”

The journey of the Volkswagen Currywurst shows that a simple product can become a legend when it carries flavor, quality, and identity.
What started as a lunch for employees turned into a cultural phenomenon that, believe it or not, has competed on equal footing with the brand’s cars.

Who would have thought that the journey from factory to plate could be so tasty?

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Robson
Robson
21/11/2025 13:26

Xique demais!!!👏👏👍👍

Fabiano Souza

CEO G4 Comunicação e Marketing Apaixonado por Carros e Internet. Antenado nos assuntos da Web. Criador de conteúdo digital.

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