Sinerlog: Revolutionizing Brazilian E-Commerce with Innovative Solution

Written by Corporativo

Published on 06/06/2023 at 15:05

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Sinerlog, An American Startup, Arrives in Brazil with a Promise to Foster E-Commerce by Reducing Fraud and Irregularities.

Sinerlog, a technology company from the United States, arrives in Brazil with a revolutionary proposal for the e-commerce market. With an investment of R$ 50 million allocated for the development of its new platform, Sinerlog aims to simplify the import and export processes in compliance with the new Brazilian regulations. Its goal is to reduce fraud and the so-called “digital street vendors”, thereby ensuring a safer and more transparent online market.

A Bet of R$ 106 Million on a New Solution

The multinational, which reached a revenue of R$ 14 million in 2022, recognized a great potential in the Brazilian market due to the continued growth of international purchases. Its strong presence in the United States, Europe, and China now extends to Brazil with the expectation of achieving a revenue of R$ 106 million in 2023, through its new platform called Cross Commerce as a Service (C²aaS).

By connecting all players in the logistics chain on a single platform, Sinerlog facilitates the management and control of all the stages involved in the import and export process for e-commerce.

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Regularizing International Trade and Reducing Irregularities

With the recent publication of Federal Revenue Normative Instruction No. 2124, the startup aims to regularize international shipment processes, thus combating the “digital street vendors” who evade import taxes and often import prohibited goods.

Additionally, Sinerlog, through a robust compliance and security model, ensures a safe international shopping experience. This includes guarantees that deliveries will occur on time, accurate taxation, and even coverage by cross-border insurance, something unprecedented in the Brazilian market.

Fábio Baracat, CEO of Sinerlog, expresses optimism regarding the regulatory changes: “We believe that the new regulation levels the playing field and our platform will drive global retail, further accelerating its growth and performance”.

Innovation and Technology at the Service of E-Commerce

C²aaS, in addition to offering a digital wallet and integrating with major marketplaces and logistics operators worldwide, features capabilities such as integration with payment gateways, vendor certification and background checks, electronic invoicing, automated models for optimized taxation, insights and business analytics, and an open API for integration, among others.

By adopting the “one stop solution” model in Brazil, Sinerlog’s platform enables sellers to find all the necessary tools to transact in global e-commerce without needing to hire or worry about any other resources. The technology is “Asset Light”, meaning it does not have its own physical assets. Its mission is to connect the best players, organizing the entire purchase journey, from product collection and storage, through integration with marketplaces, customs clearance, to delivery at the customer’s home.

Sinerlog: Revolutionizing Brazilian E-Commerce with Innovative Solution

Sinerlog, An American Startup, Arrives in Brazil with a Promise to Foster E-Commerce by Reducing Fraud and Irregularities.

A Bet of R$ 106 Million on a New Solution

Regularizing International Trade and Reducing Irregularities

Innovation and Technology at the Service of E-Commerce

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Sinerlog: Revolutionizing Brazilian E-Commerce with Innovative Solution

Sinerlog, An American Startup, Arrives in Brazil with a Promise to Foster E-Commerce by Reducing Fraud and Irregularities.

A Bet of R$ 106 Million on a New Solution

Regularizing International Trade and Reducing Irregularities

Innovation and Technology at the Service of E-Commerce

Family without running water in the interior of Ceará takes out a loan to drill an artesian well and discovers possible oil, but cannot use it, cannot sell it, and is left with a debt of R$ 15,000.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

Is a smart plug worth it in a regular home? What does it offer: turns on and off via smartphone, creates routines by schedule, prevents forgotten devices, sometimes monitors consumption, and improves habits without renovation or miracles.

Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

Geographers redefine the Brazilian relief and confirm the presence of mountains in 14 states with a new system that changes historical criteria and alters the way the territory is classified.

There is a city in China right next to Hong Kong where people speak Portuguese, the streets have names in Portuguese, and the architecture looks like it came straight out of a historic city in Brazil.

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