Hegaxon Pro Startup Developed Software Capable of Unifying Management Across the Entire Export Chain, Reducing Productivity Challenges and Maximizing Operational Capacity. The Software Aims to Bring Greater Agility to Logistics Operations in Pulp Terminals.
Last Thursday, (07/21), Hegaxon Pro Startup announced the development of software involved in 85% of pulp export operations at the Port of Santos. The system developed by Hegaxon Pro has been operational for about 8 months and is present in two of the largest pulp companies in the country.
After the New System, Port of Santos Has Already Handled Over 6 Million Tons of Pulp
The new solution allows for control from transportation to storage, planning, and also boarding on the ship; Hegaxon Pro’s system has directly contributed to the increase in pulp export volume in Brazil. The solution initially received an investment of R$ 2.5 million in a pre-seed round and is present in two of the largest pulp companies in the country.
The Port of Santos is where the largest quantity of pulp departs for other countries. According to the Santos Port Authority (SPA), only in February, the port exported about 613.9 thousand tons of the product. In January, the result was even greater, totaling 655 thousand tons. According to Hegaxon Pro’s CEO, Luiz Simões, the software has already processed over 6 million tons of pulp, having simultaneously operated the boarding of 6 different ships.
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“In 6 months since our foundation, we were selected for Cubo Itaú, the largest innovation hub in Latin America. We participated in Intermodal 2022, considered the largest logistics fair in Brazil. Now we are embarking on a roadshow across Brazil to present the solution. The goal is to showcase the tool’s potential to all customs and non-customs facilities that handle pulp, bulk, and loose cargo,” Luiz explains about the next steps and negotiations.
Hegaxon Pro Experiences Exponential Growth and Received Investments of R$ 2 Million in 2021
In this regard, to develop and initiate its operations in the market, Hegaxon Pro Startup received an investment of around R$ 2 million in pre-seed rounds in 2021. The company, which has more than 20 employees dedicated to improving the solution, has won clients that export millions of tons of pulp, and the expectation is to generate nearly R$ 3 million in revenue in the first year alone.
Thus, according to the overview of the pulp industry in Brazil and worldwide, conducted by the Energy Research Company (EPE), Brazil is highly competitive in pulp production and exports about 70% of its production.
Furthermore, in 2021, the country maintained its position from the previous year, remaining in 1st place in the world pulp export ranking. As CEO Luiz Simões states, the startup operates in a market where Brazil is the world leader in pulp export and is also among the top five grain exporters, making the solution even more necessary.
“We are privileged to be in the country that exports the most pulp and is among the largest grain exporters in the world. This is important for us as well as for our clients, who have more opportunities in the market. Investing in technology that provides control, management, and intelligence throughout the export chain is the way to stay on top and support growth,” Luiz concludes.

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