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Innovative Equipment Gathers Functions of Baking, Grilling, Defrosting, and Heating, Highlighting Energy Efficiency, Space Saving, and Practicality in Modern Kitchens. Find Out How the Multifunctional Oven Is Changing Domestic Habits in Brazil.
The 3-in-1 multifunctional oven has been gaining prominence in Brazilian kitchens by combining functions of baking, grilling, defrosting, and heating food in a single device.
This type of appliance, which also promises a reduction in electricity consumption, is consolidating itself as a practical and efficient alternative compared to the isolated use of microwave ovens, traditional electric ovens, and grills.
The new behavior of consumers, who are more attentive to space saving, practicality, and cost optimization, drives the demand for multifunctional ovens throughout Brazil, especially in urban centers and areas with higher population density.
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Sales Growth and Changes in Consumer Behavior
According to retail chains such as Magazine Luiza and Americanas, sales of the 3-in-1 multifunctional oven increased by 8% in 2025 compared to the same period the previous year.
This increase is directly related to the profile of families seeking integrated solutions, especially in light of the inflation scenario and rising electricity tariffs observed during the first half of 2025.
With the goal of replacing the microwave, conventional electric oven, and other occasional-use appliances, consumers have started prioritizing products that deliver various functionalities in a single body, saving space and energy in their daily lives.
How the 3-in-1 Multifunctional Oven Works
Among the main functions of the multifunctional oven, the convection baking system, the top grill for browning and gratinating food, and the quick and safe defrosting programs for meats, vegetables, and breads stand out.
The convection method employs an internal fan to distribute heat evenly, eliminating the need to turn or redistribute food during cooking.
Furthermore, many models come with a digital panel, touch interface, and automatic programming by weight, time, or type of food, making it intuitive to use even for those without culinary experience.
The replacement of the microwave also occurs due to its efficiency in reheating food without loss of texture or flavor, a characteristic valued by families and individuals seeking practicality in daily meal preparation.
According to consumer reports, such as Mariana Ribeiro, 37, from Campinas (SP), switching to multifunctional models allows the preparation of various dishes like lasagna, cake, roasted chicken, and frozen pizza in a single appliance, practically retiring the traditional microwave.
Energy Savings and Consumption Efficiency
Tests conducted by consumer protection agencies and specialized portals show that exclusive use of the multifunctional oven can generate savings of up to 20% on electricity bills in homes that previously used microwaves and electric ovens separately.
This happens because the appliance concentrates functions and reduces the total cooking time, in addition to emitting less heat into the environment, which reduces the need for fans or air conditioning, especially in warmer periods of the year.
The energy efficiency of the multifunctional oven is also ensured in models certified with the Procel A seal, which indicates lower consumption compared to traditional appliances.
Another highlighted aspect is the durability of internal components, as manufacturers invest in resistant materials and automatic shut-off systems, contributing to the safety and lifespan of the product.
Criteria for Choosing the Best Multifunctional Oven
In the Brazilian market, models with capacities ranging from 30 liters to 45 liters are preferred by consumers.
Prices range from R$ 450 to R$ 850, depending on the brand, internal volume, and available accessories.
Brands like Britânia, Philco, Electrolux, and Mondial offer lines with:
- Removable Grates
- Fat Collector Tray
- Safety Lock
- Internal Light
- Digital Panel Programming
Some features can be decisive in the consumer’s choice, such as external finishes in stainless steel, glass, or matte black, as well as voltage compatibility (127V or 220V) and the installation format, whether built-in or countertop.
Before purchasing, experts recommend evaluating:
- The available space in the kitchen
- Daily needs
- The ease of cleaning and maintenance
- The Procel A energy efficiency seal as a fundamental criterion to ensure real savings on electricity bills
Consumer Profile and Market Trends
The profile of consumers most seeking the 3-in-1 multifunctional oven includes:
- Young Couples in Compact Apartments
- Families Looking to Optimize Space and Reduce Fixed Costs
- Individuals with Busy Routines and Little Time to Cook
- Those Seeking to Modernize the Kitchen Without Sacrificing Efficiency and Practicality
The growth of planned kitchens and the increased availability of kitchen appliances with modern design contribute to the advancement of this segment in the national market.
Furthermore, users concerned about sustainability and conscious consumption see the appliance as an alternative to minimize energy waste, aligning practicality, performance, and savings in a single product.
Prospects for 3-in-1 Multifunctional Ovens in Brazil
The market trend points toward the expansion of 3-in-1 multifunctional ovens, driven by the availability of increasingly technological, intuitive, and compact models.
According to data from GfK Brazil, the small appliance segment, which includes the multifunctional oven, is expected to grow by 11% by December 2025.
The highlight goes to devices with low energy consumption, multiple functions, and design adapted to new housing standards.
The interest in solutions that optimize time, space, and resources accompanies changes in the profile of Brazilian families and reflects the global movement towards sustainability and practicality in daily life.
This scenario favors the adoption of the multifunctional oven across various income levels, expanding access to technologies that were previously restricted to premium or imported lines.
What is your opinion on the evolution of appliances in Brazilian kitchens? Do you believe that the 3-in-1 multifunctional oven can really replace the microwave and traditional electric oven in daily life? Share your experience in the comments!
Nossa vai ser ótimo. Ainda mais na substituição de outros aparelhos.
Eu procuro praticidade no meu dia dia para mim é muito importante ter aparelhos que facilitam as tarefas diárias tais como cozinhar,lavar,passar e limpar a casa.
Pelo menos, um vídeo do produto.