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The Return of Texaco to the Country Includes Exclusive Regional Operation of the GBI Network, Fuels with New Technology and Expansion Forecast Until 2026
In 2008, Texaco ceased its activities in Brazil after selling its operations to Ipiranga, a company of the Ultra Group. By 2024, Chevron, the owner of the Texaco brand, signed a new licensing agreement with the Ultra Group to reintroduce the brand to the Brazilian market. The GBI Network, based in Bagé, signed a contract to operate Texaco in Rio Grande do Sul exclusively for 10 years. The first unit in the state will open in August 2025, in the city of São Gabriel. This move is part of a strategy for a gradual and regionalized relaunch of the brand in the country. The focus is on infrastructure, service offerings, and standardization.
Stations Will Include Fuel Technology and Standardized Automotive Services
According to the GBI Network, the new Texaco stations will offer fuels with Techron technology, developed by Chevron to improve engine performance and reduce deposits. In addition, the operation will include Star Mart convenience stores and Star Lube oil change services, following the brand’s international standard. These elements were confirmed in an official statement released by the company in April 2025, with implementation expected in all licensed units. The proposal is to provide a more complete and standardized refueling experience for consumers, combining convenience and quality. These differentiators do not involve promises of exceptional performance but rather the application of technologies recognized by the developing company. All services comply with national regulations for the fuel sector.
State Will Be an Operational Reference in the New Phase of Texaco in Brazil
Although the first unit of the new phase was opened in Palhoça, Santa Catarina, at the end of 2024, Rio Grande do Sul concentrates the largest volume of investments in this stage. The GBI Network holds the exclusive operation of the brand in the Southern Half, Metropolitan Region, and Porto Alegre. The initial contract with Chevron is valid for 10 years. Therefore, Texaco’s operations in the state should continue until at least 2035, focusing on gradual expansion and stability. The choice of the state reflects logistical criteria, operational capacity, and the GBI Network’s commercial history. Goals and deadlines are subject to revision as structural advances and market returns occur.
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Project Combines Brand Tradition with Structured Repositioning in the Brazilian Market
The new phase combines infrastructure and technology, aiming to improve national refueling. Texaco exited in 2008, impacting the sector, but now returns with a renewed model. Since January 2025, Chevron considers Brazil strategic for its expansion. The plan also includes the generation of responsible jobs. The reintroduction of Texaco in Rio Grande do Sul is not based on promises of market leadership but on consistent regional growth goals. The proposal for the new phase, therefore, is to unite solid and modern infrastructure with advanced technology, in addition to generating jobs with responsibility and social commitment.
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