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Toyota Announces BRL 50 Million Investment to Modernize Corolla Sedan Plant in SP

Written by Valdemar Medeiros
Published on 01/04/2022 at 10:50
Updated on 03/04/2022 at 23:53
Toyota - Corolla Sedã - fábrica - SP - investimento
Em 2019, a fabricante encerrou um ciclo de R$ 1 bilhão de investimento em Indaiatuba. Foto: Divulgação
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Toyota Plans to Invest R$ 50 Million for Modernization of Its Factory in Indaiatuba (SP), Responsible for Manufacturing the Corolla Sedan

Toyota do Brasil plans to make an investment of R$ 50 million in its factory, located in the city of Indaiatuba (SP), where the Corolla sedan has been produced since the late 1990s for the entire national and Latin American territory. The first phase of the investment will be made later this year and, according to the automaker, the funding will be essential for the purchase of new technologies in the assembly line of the plant, aiming at a renewal project for the lifecycle of the current generation of the Corolla sedan.

Toyota Comments on the New Investment in the Indaiatuba Factory – SP

According to the president of Toyota do Brasil, Rafael Chang, in a statement released, the company remains committed to its strategy of providing a Corolla sedan and other more competitive and attractive vehicles to its customers in Brazil and throughout Latin America. For over 20 years, the plant in Indaiatuba (SP) has demonstrated its ability to successfully generate new business.

This occurs because Toyota places greater importance on long-term plans that reflect the trust its customers have in the brand’s vehicles. It is worth noting that in 2019, Toyota completed a R$ 1 billion investment cycle in Indaiatuba (SP), enabling the factory to produce the 12th generation of the Corolla sedan, which was also equipped with flex hybrid technology, making it the first plant in Latin America to manufacture an electrified vehicle.

Rafael states that the company is betting on its long-term strategy aimed at sustainable growth, considering a challenging business environment in the country due to a lack of predictability and tax distortions created in the past. The executive affirms that Toyota continues to work through open and transparent dialogue with industry leaders, civil society, governments, among others, to contribute to the transformation of the industry landscape in Brazil.

Learn the History of the Corolla Sedan

Launched in 1966 in Japan, the Corolla sedan is the best-selling model in the world and, in 55 years of history, more than 50 million units have been sold. The model is manufactured in 13 countries and marketed in about 150 markets.

In Brazil, over 1.3 million vehicles have left the Indaiatuba line, of which 50,000 units have been exported to other markets. Toyota also has a vehicle factory in Sorocaba (SP) and an engine unit in Porto Feliz. Two months ago, a contract was announced for the export of engines manufactured in the interior of São Paulo to the USA.

About Toyota

Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Aichi Prefecture, Japan. The company has more than 338,000 employees worldwide and, in February 2016, earned the title of the thirteenth largest company in the world by revenue.

In that same year, it sold around 10.18 million units, combining the brands Toyota, Lexus, Hino Motors, and Daihatsu. Toyota is also a world leader in the sales of electric and hybrid cars and is one of the largest companies promoting the use of hybrid cars worldwide.

The company was founded in 1937 by Kiichiro Toyoda, as a subsidiary of his father’s company. In Brazil, its best year was 2008, when the company set a historical record in the country. In total, more than 80,000 units were sold that year, showing a growth of 12% compared to the previous year.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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