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Toyota, recognized worldwide as one of the most reliable brands, continues to be a reference in the automotive industry. Its vehicles are coveted globally and, in Brazil, this reality is no different. The Hilux, the most desired midsize truck, stands out in this scenario.
Now, the Japanese automaker seeks to expand its reach, entering the sub-medium pickup truck segment to compete directly with the Fiat toro. In this sense, a novelty that has attracted a lot of attention is the Hilux Champ, which is a more economical version launched in Thailand and recently registered in Brazil.
This model promises to conquer the market with its affordable price and functional design, ideal for daily work. Abroad, the model can be sold for less than R$70. In Brazil, the value will not be this, but the expectation is that the price will be quite competitive compared to similar models.
Hilux Champ: design and functionality
According to information from the YouTube channel Garagem 2.0, the Hilux Champ maintains the dimensions of a conventional Hilux with a double cabin, measuring 5,30 meters in length, three meters in wheelbase, 1,80 meters in width and 1,75 meters in height. Its bucket is impressive, measuring 2,64 meters long and capable of carrying up to a ton.
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The pickup truck's appearance is simple and practical, with black bumpers and a full LED optical assembly. However, the highlight is the various engine options, including six-speed manual and automatic transmissions, with rear-wheel drive or 4×4.
interior and equipment
Inside, according to the channel mentioned, the Hilux Champ follows the external line of practicality and simplicity. The finish is predominantly hard plastic, and most versions offer two seats, with the option of an extra cabin. The equipment list is basic, comparable to that of an entry-level Renault Kwid.
In terms of safety, the pickup is equipped with disc brakes with ABS at the front, traction and stability controls, anti-rollover control and dual airbags. Turbodiesel versions include hill descent control, useful on steep terrain with a full load.
Price is the big attraction
The main attraction of the Hilux Champ, without a doubt, is its extremely affordable price. In Thailand, for example, the pickup costs from 459.000 baht (approximately R$69.000) and can reach 577.000 baht (approximately R$80.000).
In Brazil, it is estimated that the turbodiesel version will cost around R$150.000, an amount that would be unprecedented for the segment. Comparing with current models, a Fiat Strada varies between R$113.490 and R$136.990, while the Volkswagen Saveiro costs between R$98.670 and R$111.690.
The conventional Hilux starts at R$219.000 and can reach R$372.890. At these prices, the Hilux Champ stands out as a highly competitive option.
Toyota's next steps in Brazil
In addition to the Hilux Champ, Toyota plans to launch a new compact pickup based on the Corolla cross, designed to compete with models such as Ram Rampage, Ford maverick and Fiat Toro. With this strategy, the automaker aims to diversify its portfolio and attract an increasingly broader audience.
The Toyota Hilux Champ, with its combination of simplicity, robustness and affordable price, has all the ingredients to become a success in Brazil. This economical pickup truck promises to attract both workers and brand enthusiasts, further consolidating Toyota's presence in the Brazilian market.
What price do you think Toyota's new low-cost Hilux should arrive in Brazil? Leave your opinion in the comments! To the next.
In the same price range as the Strada and similar