Toyota Hilux Champ: Economic Pickup Sold For LESS Than R$ 70 Thousand Abroad Could REVOLUTIONIZE The Brazilian Market

Written by Alisson Ficher

Published on 19/06/2024 at 06:15

Updated on 19/06/2024 at 15:43

Toyota Hilux Champ: picape econômica vendida por MENOS DE R$ 70 mil no exterior pode REVOLUCIONAR o mercado brasileiro

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Toyota, recognized worldwide as one of the most reliable brands, continues to be a reference in the automotive industry. Its vehicles are highly sought after globally, and in Brazil, this reality is no different. The Hilux, the most desired mid-size pickup truck, stands out in this scenario.

Now, the Japanese automaker seeks to expand its reach by entering the sub-medium pickup segment to compete directly with the Fiat Toro. In this sense, a novelty that has attracted much attention is the Hilux Champ, which is a more economical version launched in Thailand and recently registered in Brazil.

This model promises to capture the market with its affordable price and functional design, ideal for daily work. Abroad, the model is sold for less than R$ 70,000. In Brazil, the price will not be the same, but the expectation is that it will be quite competitive compared to similar models.

Hilux Champ: Design and Functionality

According to information from the YouTube channel Garagem 2.0, the Hilux Champ retains the dimensions of a conventional Hilux with a double cab, measuring 5.30 meters in length, three meters in wheelbase, 1.80 meters in width, and 1.75 meters in height. Its bed is impressive, measuring 2.64 meters in length and capable of carrying up to one ton.

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Interior and Equipment

Inside, according to the mentioned channel, the Hilux Champ follows the external line of practicality and simplicity. The finish is predominantly made of hard plastic, and most versions offer two seats, with an option for an extra cab. The equipment list is basic, comparable to a base Renault Kwid.

In terms of safety, the pickup is equipped with disc brakes with ABS at the front, traction and stability controls, anti-roll control, and dual airbags. The turbodiesel versions include descent control, useful on steep terrains with full load.

Price Is the Big Attraction

The main attraction of the Hilux Champ is undoubtedly its extremely affordable price. In Thailand, for example, the pickup starts at 459,000 baht (approximately R$ 69,000) and can reach up to 577,000 baht (around R$ 80,000).

In Brazil, it is estimated that the turbodiesel version will cost around R$ 150,000, a value that would be unprecedented for the segment. Compared to current models, a Fiat Strada varies between R$ 113,490 and R$ 136,990, while the Volkswagen Saveiro costs between R$ 98,670 and R$ 111,690.

The conventional Hilux starts at R$ 219,000 and can reach R$ 372,890. With these prices, the Hilux Champ stands out as a highly competitive option.

Next Steps for Toyota in Brazil

In addition to the Hilux Champ, Toyota plans to launch a new compact pickup based on the Corolla Cross, aimed at competing with models like Ram Rampage, Ford Maverick, and Fiat Toro. With this strategy, the automaker aims to diversify its portfolio and attract an increasingly broad audience.

The Toyota Hilux Champ, with its combination of simplicity, robustness, and affordability, has all the ingredients to become a success in Brazil. This economical pickup promises to attract both workers and brand enthusiasts, further consolidating Toyota’s presence in the Brazilian market.

What do you think the new low-cost Hilux from Toyota should be priced at in Brazil? Leave your opinion in the comments! Until next time.

1 Comment

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Oscar Lopes de Faria Júnior

#14433

19/06/2024 20:42

Na mesma faixa de preço da strada e similares

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Toyota Hilux Champ: Economic Pickup Sold For LESS Than R$ 70 Thousand Abroad Could REVOLUTIONIZE The Brazilian Market

Toyota, recognized worldwide as one of the most reliable brands, continues to be a reference in the automotive industry. Its vehicles are highly sought after globally, and in Brazil, this reality is no different. The Hilux, the most desired mid-size pickup truck, stands out in this scenario.

Hilux Champ: Design and Functionality

Interior and Equipment

Price Is the Big Attraction

Next Steps for Toyota in Brazil

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Toyota Hilux Champ: Economic Pickup Sold For LESS Than R$ 70 Thousand Abroad Could REVOLUTIONIZE The Brazilian Market

Toyota, recognized worldwide as one of the most reliable brands, continues to be a reference in the automotive industry. Its vehicles are highly sought after globally, and in Brazil, this reality is no different. The Hilux, the most desired mid-size pickup truck, stands out in this scenario.

Hilux Champ: Design and Functionality

Interior and Equipment

Price Is the Big Attraction

Next Steps for Toyota in Brazil

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

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