Toyota's new SUV – Urban Cruiser EV is announced and leaves the automotive industry excited. Learn more about it onelectric SUV egg compact from the Japanese brand that will arrive for R$ 220 thousand.
Toyota has announced the Urban Cruiser EV, the latest addition to its electric vehicle lineup, at the Brussels Motor Show. The new SUV, which replaces the gasoline-powered model discontinued in 2014, is the brand’s second all-electric venture after the bZ4X. The launch of the compact electric SUV in the automotive industry reinforces the brand’s commitment to sustainable mobility and promises to be an attractive alternative for those seeking practicality in their urban lives.
Final price of Toyota's new SUV – Urban Cruiser EV
The new compact electric SUV’s bold, modern design stands out with its “hammerhead” front end and a continuous luxury strip at the rear, creating an imposing presence on the streets. According to Toyota, the “urban tech” concept guides the Urban Cruiser EV’s visual style in the automotive industry, ensuring sophistication and technology in harmony.
The model is expected to hit the UK automotive industry in the third quarter of 2025, with prices starting at $44.500 (around R$220), before expanding to other European countries.
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While full technical details about Toyota's new SUV have not been revealed, it is speculated that the Urban Cruiser EV will have a range of up to 400 km with the larger battery option. This capacity makes the compact electric SUV an interesting option for urban drivers looking for practicality without sacrificing sustainability and innovation.
Understand Toyota's strategy with the Urban Cruiser EV in the automotive industry
With the Urban Cruiser EV, the brand advances its strategy of offering a diversified portfolio of electrified vehicles. The company plans to launch 15 models of zero emissions by 2026, with six developed on platforms dedicated to electric cars.
These initiatives are part of the automaker's commitment to achieve carbon neutrality by 2040, starting with a 100% reduction in carbon dioxide emissions by 2035.
Despite the advances, Toyota's new SUV has faced some criticism from enthusiasts and consumers. Some argue that it is competitively priced, but still above rivals such as the Tesla Model 3, could delay the mass adoption of electric vehicles.
Comments about the Urban Cruiser EV's range and power also raised questions, with consumers pointing out that while the new compact electric SUV represents progress over the BZ4, there are still challenges to be overcome to win over the public.
Challenges for the model in the automotive industry
However, Toyota believes the Urban Cruiser EV could appeal to urban drivers who value sustainability and long-term cost savings. In addition, the automaker highlights that the lack of direct emissions and the quieter, more comfortable driving experience are big draws for those looking to transition to electric vehicles.
Despite the excitement surrounding Toyota’s new SUV in the automotive industry, the global transition to electric mobility faces barriers. Battery mining and production practices raise environmental concerns, even though electric vehicles remain a cleaner alternative to fossil-fuel cars overall.
For the consumer, the benefits are clear: lower maintenance costs, fuel economy and a more comfortable driving experience. Each new model launched, such as the new compact electric SUV, is an important step towards a future with less pollution and greater accessibility to sustainable mobility.
Only 400 KM of autonomy, for the price it should have much more.
220m to be tight…..go with the Kwid then
To start with, US$44.500 in conversion is not R$220.000 but rather R$280.000. For this amount you can buy a car from another brand that is a thousand times better.