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In September 2025, the Toyota factory in Zárate recorded a record production of 18,746 vehicles in a month, consolidated the Hilux as the absolute leader in Argentina, and accelerated the behind-the-scenes of the Hilux 2027, a new global project that reinforces Toyota’s presence in the region in the South American automotive supply chain.
On December 2, 2025, Toyota confirmed that the Zárate unit, in the Buenos Aires region, recorded the largest monthly volume in its history by producing 18,746 vehicles in September, surpassing all results since operations began over 28 years ago. The performance came in a scenario of a still pressured Argentine market, where maintaining industrial scale is a challenge for automakers.
At the same time, Toyota uses the record as a showcase for the next product cycle. The Hilux leads the Argentine domestic market in 2025, and the company is already working on the transition to the new Hilux 2027, with a schedule that involves tool changes, matrix revisions, a planned line shutdown during the summer holidays, and integration of new local suppliers, anticipating the impact of the renewal at the Zárate plant.
Historical Record in Zárate and Production Scale
The Toyota factory in Zárate concentrates on the production of Hilux, SW4, and HiAce and operates with more than 8,000 direct collaborators.
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In September 2025, the volume of 18,746 vehicles produced in a single month marked the highest point since its inauguration over 28 years ago, reinforcing the ability to maintain cadence even in weaker demand cycles in Argentina.
The complex integrates welding, painting, final assembly, and logistics lines, focusing on process robustness and quality standardization.
The Hilux remains the flagship, the SW4 complements the offering in the SUV segment, and the HiAce rounds out the portfolio focusing on transport and professional use.
The high utilization of capacity in Zárate supports not only internal supply but also Toyota exports to other markets in the region.
Hilux Absolute Leader in Argentina in 2025
In the Argentine retail market, the Hilux consolidates Toyota at the top of the pickup rankings.
In October 2025, the model recorded 5,204 registrations, a volume 1,992 units above the runner-up Chevrolet S10, opening a significant gap in the segment.
The performance confirms the central role of the pickup in the automaker’s commercial strategy in the neighboring country.
In addition to production in Zárate, Toyota connects the Argentine line with Brazilian operations.
The Yaris, manufactured in Brazil, exclusively supplies the Argentine market, helping to compose the product mix in lower price ranges.
The Corolla Cross strengthens the brand’s share in the overall ranking of best-selling models, complementing the presence of the Hilux and SW4 in higher-value segments.
Behind the Scenes of the New Hilux 2027 Schedule
On November 17, 2025, Toyota updated the renovation project for the pickup.
According to information released in the Argentine market, the production of the new Hilux in Zárate is expected to start at the end of 2026, with commercial launch planned only for the beginning of 2027.
In practice, the plant is already entering the preparation phase for the line transition.
Gustavo Salinas, president of Toyota in Argentina, described the engineering of this renovation cycle.
The plan includes tool and die changes for various parts, targeted investments in facilities, and a planned shutdown of one of the lines during the summer holidays to absorb structural changes.
Next, the integration of new local suppliers completes the package, ensuring that the new Hilux 2027 enters production with a supply chain adjusted to the new project.
Effects on SW4, HiAce, and Toyota’s Regional Line
Traditionally, the SW4 follows the Hilux with some calendar lag, and the current scenario is no different.
According to Salinas, the SUV maintains consistent demand and leads the segment in which it operates in the Argentine market, indicating commercial continuity during the pickup’s changeover cycle.
However, Toyota has yet to detail specific dates for the next update of the utility produced in Zárate.
The HiAce remains a complementary pillar of the local line, occupying niches for passenger and cargo transport, while Yaris and Corolla Cross, originating from Brazilian production, expand Toyota’s coverage in different price ranges and categories.
The combination of industrial records, the Hilux’s leadership in 2025, and early preparation for the new Hilux 2027 reinforces the role of the unit in Zárate as the axis of the Japanese automaker’s strategy in the Southern Cone.
In this scenario, in your opinion, should Toyota’s priority in the region be to accelerate the arrival of the new Hilux 2027, update the SW4, or further expand the portfolio with models like Yaris and Corolla Cross?
Oxi é uma mentira pq como esse carro ta vendendo tanto lá se o pais ta em crise financeira os hermanos tao deixando de comer o pao pra garantir a janta🤣