Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
USP Announced the Opening of 5,000 Slots for a Free, 100% Online Course with Certificate, Available Until 2026 and Enrollment on a First-Come, First-Served Basis, Focused on Marketing Fundamentals and Consumer Behavior, Under the Academic Coordination of the Faculty of Economics, Administration, Accounting, and Actuarial Science at USP, with Updated Content, Reference Professors, and Training Load Aligned with Digital Market Demands
USP has structured a massive offer to expand access to training in marketing and consumer behavior, maintaining free access, fully online format, and certification at the end. The proposal allows interested individuals from any region to participate from a device connected to the internet, with content that combines fundamentals and practical applications for decision-making.
Enrollment is open until 10/26/2026, at 12 PM, or until the 5,000 slots are filled. The organization informs that the course will remain available until 12/25/2026, ensuring sufficient time for the complete realization of the modules and certificate issuance. Enrollment is on a first-come, first-served basis, so planning to start early increases the chances of completing without rush.
Enrollment and Schedule
The slots are accessible to any interested person, simply requiring them to fill out the registration on the official course page and confirm basic data.
-
Petrobras and SENAI join forces and launch free technology courses that pay up to R$ 706.
-
Federal Institute calls for EAD and free course with 200 spots in a 400-hour specialization.
-
Take a 100% free online course at “NASA” of Brazil: The Brazilian Space Agency opens registrations for 29 courses with national slots, in areas such as rockets, satellites, and propulsion, immediate online access, and free certification in 2026.
-
Sebrae will pay R$ 6,500 to those who take this course and work with rural innovation: there are 834 open positions, scholarships of up to R$ 6,500, and contracts of up to 12 months in various cities.
There are no specific prior qualifications required, which broadens the audience potential and facilitates the entry of beginners into marketing and consumer analysis.
With enrollment until 10/26/2026 and access until 12/25/2026, the schedule accommodates different routines.
Those who enroll early can better distribute their study throughout the year, reducing the risks of accumulation near the final deadline.
USP recommends paying attention to communications from the platform to ensure that each step is completed correctly.
Course Format and Certification
The pedagogical design is 100% online, with a modular organization and a certificate for those who fully complete the assigned activities.
This combination enhances employability by formalizing the acquired skills in a recognized document.
USP highlights the flexibility of study, allowing progress through the content at times compatible with work and other activities.
The clarity of objectives in each module helps maintain focus, while periodic evaluations ensure retention of key concepts.
Curriculum and Learning
The program covers basic marketing concepts and the importance of consumer behavior, addressing cultural, social, personal, and psychological factors that influence purchasing decisions.
Motivations, perceptions, and attitudes are explored as axes of segmentation and positioning.
There are also personality and lifestyles, purchase decision processes, and research tools such as surveys, focus groups, and data analysis.
The structure favors immediate transfer to practice, connecting theory, method, and results interpretation.
Faculty and Academic Guidance
The course is taught by faculty with expertise in the field: Andres Rodriguez Veloso, Emerson Wagner Mainardes, Guilherme de Farias Shiraishi, Kavita Miadaira Hamza, and Sofia Batista Ferraz.
The diversity of profiles strengthens the dialogue between fundamentals and applications, broadening references for professional projects.
The presence of this faculty ensures content curation and methodological coherence, reducing conceptual noise and enhancing the quality of the learning experience.
Target Audience and Prerequisites
The offer is aimed at beginners, professionals in transition, and managers looking to update their knowledge in marketing and consumption.
All that is needed is a device with internet access and minimal availability to complete the modules within the access period.
For those looking to consolidate analytical foundations, the course from USP serves as a robust entry point, preparing students for subsequent training in market research, analytics, and brand management.
How to Enroll Securely
The recommendation is to access the official course page and register directly on the institutional platform, checking email and personal data before confirming.
Avoid third-party links and check for the receipt of a confirmation message after submitting the form.
Then, organize a study schedule that includes the required modules, evaluations, and any applied activities.
Reading the course guide before starting reduces rework and improves time management until the certificate is issued.
Why the Offer Matters
With 5,000 slots and extended access until 2026, USP democratizes a free and online high-impact path, useful for those seeking first-time placement or re-employment in marketing, product, communication, and sales roles.
The institutional seal adds credibility to the resume, a decisive aspect in competitive selection processes.
In addition to broadening technical bases, the content accelerates the ability to read consumers, essential for media planning, content strategy, and data-driven decisions, skills that remain in high demand in the market.
The combination of USP, free access, 100% online, certification, and access until 2026 creates a favorable environment to learn methodically and complete with recognized academic backing.
Early enrollment and planning module execution increase completion rates and the value added to the resume.
-
-
-
-
-
-
34 pessoas reagiram a isso.