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Vibra Open Air Launches Eco-Friendly Action Spotlights at Rio Jockey Club

Written by Corporativo
Published on 04/10/2023 at 16:46
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Foto: baressp.com.br/
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Vibra Energia Bets on Outdoor Cinema, Focusing on Renewable Diesel and Carbon Emission Neutralization, Merging Entertainment and Sustainability.

The new edition of Vibra Open Air, lighting up the skies of Rio this Wednesday, has a different shine: sustainability. This edition, sponsored by Vibra Energia, will not only showcase films under the stars but also illuminate the path to a greener future. Returning to its roots at the Jockey Club of Rio de Janeiro between October 4 and 22, the initiative is more than just a cinematic event. It’s a statement.

A Green Revolution at the Heart of the Event

The sound and visual effects will be powered by the revolutionary Vibra Renewable Diesel HVO10, reducing the carbon footprint compared to traditional diesel. This is a giant step towards truly sustainable entertainment, making Vibra Open Air unique in its category. In collaboration with Comerc Energia, the event will also neutralize CO²e emissions by acquiring carbon credits from environmentally conscious projects.

“We are committed to redefining entertainment with ecological awareness. We believe that every film shown can be a beacon for a greener future”, reflects Vanessa Gordilho, Vice President of Business and Marketing at Vibra.

The Science Behind the Innovation

The magic of Vibra Renewable Diesel HVO10 goes beyond the screen. Derived from waste and vegetable oils, this biofuel offers performance comparable to regular diesel without requiring modifications to equipment. Moreover, by 2026, Vibra plans to market this locally produced green diesel, solidifying its commitment to Brazil’s energy future.

Neutralizing the Carbon Footprint, Together

Comerc Energia, in tune with Vibra, meticulously evaluates the event’s emissions. With QR Codes spread throughout the Jockey Club, visitors are invited to share details of their journeys, allowing for the exact neutralization of their carbon footprints. This is just one example of the numerous strategies implemented to ensure an ecologically responsible event.

Experience Beyond the Screen

In a lounge designed by the agency SuperUber, visitors connect with the essence of Vibra. Sensors capture the pulse, creating unique visual projections. Additionally, the hashtag #EuNoVibraOpenAir allows viewers to see themselves in a mosaic on the main screen, making the experience more interactive.

From October 4 to 22, the Jockey Club Brasileiro will resonate with films, music, and parties. The giant screen of 325m², which is an attraction in itself, will rise using energy from Vibra Renewable Diesel HVO10, making each projection a tribute to sustainability.

About Vibra Energia

A pioneer in the Brazilian fuel market, Vibra Energia is redefining the energy standard. Whether fueling aircraft at over 90 airports or leading the production of lubricants under the Lubrax brand, the company is at the forefront of the energy transition. With significant investments and strategic partnerships, Vibra Energia not only fuels machines but also the aspirations for a greener Brazil.

Photo: Raphael Lisboa.

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