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Vitz: The New Affordable Popular Car from Toyota for Under R$ 50,000

Written by Ruth Rodrigues
Published on 24/05/2023 at 23:35
Há inúmeras características e vantagens que fazem do Toyota Vitz, um carro popular. Oferecendo um estilo moderno, recursos de segurança e um preço acessível, é uma excelente opção para consumidores experientes.
Foto: Divulgação/Toyota
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The Toyota Vitz is the latest release from Toyota in the popular car segment. With the marketing slogan “Vitz for Victory,” this model is a relaunch of a vehicle that the automaker had discontinued in 2019 and that became known as the Yaris in Japan and the rest of the world, with larger dimensions.

Toyota Vitz: The New Popular Car With Modern Style And Advanced Safety Features

The Toyota Vitz was developed to be the entry-level vehicle in African and Asian countries, as part of Toyota’s strategy to provide products suitable for each market.

Combining a modern design, advanced safety features, and meeting the needs of the experienced consumer, the Vitz raises the standard for popular cars.

According to Toyota, in the post-COVID era, the average consumer faces an even more challenging financial situation.

In this context, it can be inferred that affordability and low operating costs have become fundamental criteria for most people.

This shift has driven the growth of the small car market, which now represents 64% of the total market in countries like South Africa, compared to 53% in 2018.

Sales of the Toyota Vitz have already begun in South Africa. The price of this popular car is $9,900, which in a quote for the Brazilian currency would be equivalent to R$ 49,152.

https://www.youtube.com/watch?v=1jkeRCU9Iao
Source: TOYOTA SOUTH AFRICA

Discover The Features That Make The Vitz A Perfect Entry-Level Vehicle As A Strategy For Emerging Markets

The Toyota Vitz is not only intended for emerging markets. The Japanese brand has always maintained more affordable cars in its portfolio, such as the Aygo and the Agya, especially in Asian markets.

Although the Yaris is the lowest-cost model available in Brazil, it is still far from the competitive price offered by the “smaller cousins” of the Toyota lineup.

Produced in partnership with Suzuki, the Toyota Vitz offers modest performance, but is ideal for a compact model.

This popular car is equipped with a 1.0 three-cylinder engine capable of generating 67 hp and 9 kgfm of torque. The Vitz can be purchased with either a manual or automated AGS transmission.

In terms of dimensions, the Vitz is slightly larger than the Kwid, serving as a reference for comparison.

It measures 3.69 meters in length, 1.65 meters in width, 1.55 meters in height, and has a wheelbase of 2.43 meters.

Thus, the Toyota Vitz is equipped with several features that provide comfort and safety for its occupants.

As such, some of the distinguishing features of this popular car include an Anti-lock Braking System, VSC (Vehicle Stability Control) to maintain traction, dual airbags, HAC (Hill-Assist Control) to prevent the car from rolling back on inclines, force limiters for the front seat belts, and many others.

Ruth Rodrigues

Formada em Ciências Biológicas pela Universidade do Estado do Rio Grande do Norte (UERN), atua como redatora e divulgadora científica.

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