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More Than One Million Engines Will Be Produced Annually for Household Appliances, Such as Washing Machines. 60% of Production Will Serve the Local Algerian Market and 40% Will Be for Export.
Weg’s business is booming. The Brazilian multinational inaugurated in Algeria, on November 29, its newest engine factory. The event was attended by the Minister of Industry, Ahmed Zeghdar, as well as the Ambassador of Brazil, Flavio Marega, in the Wilaya of Sétif, in alignment with the policy of the Algerian authorities.
The new WEG engine factory is partnered with the CEVITAL group and is in accordance with the guidelines set forth by the Algerian government in presidential decree No. 67 of November 15, 2020, encouraging an increase in local content, and with the law of September 18, 2022, simplifying and promoting industrial investments.
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New Engine Factory Is Part of the Group’s Internationalization Strategy
According to the statement, the approach of the WEG group started in Algeria is part of the Group’s internationalization strategy. WEG invests in the growth of dynamic regions with high industrial development potential. Establishing a liaison office in Algiers was the first step to gaining a better understanding of the Algerian economic context, facilitating the identification of opportunities. The second step now translates into creating a solid partnership with one of the largest manufacturers in Algeria since 1971, the CEVITAL group.
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This joint venture thus promotes Algerian industrialization, focusing on local production while promoting the creation of a network of subcontractors particularly linked to household appliance production activities in Algeria. The WEG Algeria Motors Spa engine factory, located in Sétif, is 51% controlled by the WEG group and 49% by the CEVITAL group.
Production of WEG Algeria Motors Spa Will Exceed One Million Engines Per Year and Promises to Generate Hundreds of Jobs in the Region
The production capacity of WEG Algeria Motors Spa will exceed one million engines per year. Consequently, over a hundred direct jobs will result from this partnership for the national industry. The engines produced will meet the performance and international standards requirements for household appliances, such as washing machines. The sales distribution is estimated at 60% for the local Algerian market and 40% for export.
“We are very pleased to see that Algeria recognizes the industrial sector’s potential for economic diversification, making numerous efforts to encourage and facilitate private investment, both national and foreign, developing industrial production capacity with higher added value products, promoting competitiveness, and improving the business environment. It is also important to mention that WEG seeks to add value through tangible and intangible assets, generating local jobs, increasingly investing in human capital, and the capacity of our technical team to innovate, create value, and develop corporate responsibility, economically, financially, and socio-environmentally. Algeria is a country of great opportunities. We are confident that our ability to produce electric motors locally, leveraging the skills of the Algerian people and the expertise of our local partners and suppliers, will allow us to contribute even more to the country’s significant economic growth. WEG wants to be part of this new phase,” says Daniel Marteleto Godinho, Director of Sustainability and Institutional Relations at WEG.
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