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Income Growth, Search for More Space, and High Rental Costs Explain Why Almost Half of Tenants in Rio Grande do Sul Plan to Change Properties in the Coming Months, According to Research by Loft and Offerwise
The rental market in Rio Grande do Sul remains heated, but the desire for change is growing among tenants. According to the research “Rental Market Snapshot in Brazil”, conducted by Loft in partnership with Offerwise, 46% of tenants in Rio Grande do Sul plan to move in the coming months. This percentage exceeds the national average, which is 41%, revealing a more intense regional trend.
The survey, which heard 1.3 thousand people nationwide between September 26 and October 6, 2025, includes 300 tenants in 39 municipalities in Rio Grande do Sul. The sample accurately represents the profile of Brazilian tenants, especially in the largest states, and reveals important data about changes in housing behavior in the country.
The Size of the Property and the Rent Price Are the Main Factors
According to Fábio Takahashi, data manager at Loft, the price and condition of the property are among the main triggers for changing homes. The research shows that 29% of respondents desire a property with more space, while 26% cite the current rent price as the main reason for moving.
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Takahashi explains that the movement does not necessarily reflect dissatisfaction with the current property, but rather aspiration for better housing: “My interpretation is that they want the next property to be better or cheaper, much more than the current property being bad.” According to him, tenants seek better quality of life and suitability for the new family or financial phase.
Life Cycle Influences Change Decisions
Professor Alberto Ajzental, coordinator of the Real Estate Business course at Fundação Getulio Vargas (FGV), evaluates that these desires are directly linked to people’s life cycles. As he explains, stability and income growth often generate new aspirations, such as a larger, newer property, or one in a better location.
“When income grows, it’s natural for the resident to want to improve their living conditions. The variables of a person’s or family’s life cycle influence the variables of the rented asset,” highlights the specialist.
Furthermore, according to the Loft survey, women with children appear among the profiles most seeking properties with more space, while young people lead the group that cites the high rent price as the main reason for moving.
Young People Are Most Pressured by Rent Costs
The study also shows that the cost of rent weighs more heavily on young people, especially those who are at the start of their careers and facing lower wages. Takahashi notes that this age group is still learning to balance income and fixed expenses, making rent a challenge.
“Those who complain the most about housing prices are the younger ones. They are a group that is still entering the process of their first rent and understanding how their payment capacity works,” explains the manager at Loft.
Ajzental adds that, given the limited income, any increase in costs can lead tenants to seek a cheaper alternative: “The younger you are, the lower your income. And when expenses grow faster than the salary, it leads to what we call downgrade, the switch to a simpler property.”
Data Reveals Preferences and Intentions of Tenants in Rio Grande do Sul
The research identified that among tenants in Rio Grande do Sul who intend to move:
- 68% want to continue renting;
- 26% plan to buy their own property;
- 2% intend to live in provided properties.
Women stand out among those who wish to buy their own home, with 41% of female tenants indicating this intention, while 82% of men state they want to continue renting.
These data illustrate a clear picture of the differences in profile and behavior between genders and age groups, revealing how the dream of homeownership remains strong but faces financial barriers in the current scenario.
Rental Market Remains Strong in RS
The current economic scenario also helps explain the rising interest in rentals. With high interest rates and the difficulty of accessing real estate credit, many potential buyers end up postponing the dream of homeownership.
According to Ajzental, the rental market remains heated precisely because financing has become more expensive: “Those who buy their own home purchase two things: the property and the financing. If both are more expensive, the purchase becomes more distant. Thus, renting becomes the only viable alternative for the middle class.”
The information was published by the portal GZH, based on the survey by Loft and Offerwise, which reinforce the trend of rental permanence as the main form of housing among Brazilians—especially among middle-class renters in Rio Grande do Sul, who face high interest rates, construction costs, and limited income.
In recent years, renting has ceased to be merely a transitional phase for many and has come to represent an almost obligatory choice. The combination of high interest rates, restricted credit, and rising living costs has led many families to postpone the dream of homeownership. Meanwhile, the desire to find a more comfortable property, with more space and within budget—something that has become a true challenge in times of economic uncertainty—grows.
For some, the move symbolizes a new beginning, an attempt to balance finances and quality of life. For others, it’s a sign of frustration, as the market imposes increasingly higher barriers for those wishing to leave rental living. Between the dream and reality, what is most seen is an entire generation trying to adapt to a rapidly changing scenario.
And you, do you think it is worth continuing to invest in renting until the market stabilizes, or do you prefer to take the risk and pursue homeownership even with the high costs?
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