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Company Founded by Former Loft Executive Transforms Old Houses into Million-Dollar Mansions and Has Already Acquired Over 100 Properties in Orlando, Tampa, and Surrounding Areas
A Brazilian startup has stood out in the competitive U.S. real estate market by surpassing the mark of 100 properties acquired in Florida and consolidating a portfolio that already exceeds R$ 1 billion in assets. Founded in 2022 by João Vianna — a former executive at Loft — in partnership with Victor Magalhães and Rafael Rebouças, the platform Invisto adopted an aggressive and strategic operational model: demolishing old homes in high-income neighborhoods and replacing them with luxury residences with high added value.
The plan is working. So far, two distinct funds have driven the company’s expansion. The first, already in the divestment phase, was responsible for acquiring 73 properties. The second fund, launched in January of this year, already has 35 projects in progress. In total, there are 108 properties located in cities like Orlando, Winter Park, and Tampa — all within Florida’s highest real estate appreciation range.
The proposal is simple but powerful. Instead of investing in the renovation of old houses — many of them built over 45 years ago and primarily made of wood — Invisto opts for total demolition and building from scratch. “In many cases, the cost of renovation is not worth it. With demolition, we can build houses three to four times larger, with a much higher standard of finishing and structure,” says João Vianna.
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Each newly built house has an average market value of over US$ 2 million, and the company’s expectation is to reach 200 units by the end of the second fund. This would represent about US$ 420 million in revenue — around R$ 2.2 billion, considering the current exchange rate.
Strategy Focuses on Appreciated Neighborhoods and Quick Liquidity
Even with the inherent risks of the sector, Invisto operates in a niche that offers resilience and liquidity, according to its CEO. “The high-end market is less volatile. Even in times of crisis, well-located properties maintain value and turnover. Seven out of ten houses we build are sold while still under construction, and the average selling time does not exceed 60 days,” highlights Vianna.
The choice of Florida was not random, but also not solely due to the significant presence of Brazilians in the region. According to the company, the criteria were mainly economic: population growth, expanding GDP, and a lighter tax regime. “States like New York or California impose much heavier burdens. Florida offers a more business-friendly regulatory environment,” he explains.
In addition to Orlando and Tampa, other cities in the so-called Sun Belt — the southern U.S. region with strong demographic growth — are on the company’s radar, which aims to become a reference in the segment known as urban infill, or reconstruction in already consolidated urban areas.
Investment Accessible to Brazilians and Currency Protection
Although the constructed properties are primarily aimed at the American public — who represents 96% of buyers — the majority of those investing in Invisto’s funds are Brazilian. Currently, about 90% of the shareholders come from Brazil, interested in asset diversification and currency protection. The minimum investment is US$ 250,000.
The regulatory rigidity in the U.S., often viewed as a bureaucratic hurdle, is seen as an advantage by Vianna. “Each project must go through 11 stages of oversight, from the foundation to landscaping. This drastically reduces structural risk, facilitates the acquisition of insurance, and provides predictability for the investor,” he says.
For him, investing in the United States means more than just protecting oneself with the dollar: it’s about entering a reliable ecosystem. “Even amid political or geopolitical crises, the country remains one of the most stable environments in the world for business. It’s not just about having a strong currency; it’s about institutional solidity.”
Structured Growth with Acquisition of Local Builder
With a team of 65 professionals working directly in the American market, Invisto has taken a recent strategic step by acquiring the local construction company Luih, responsible for executing part of the projects. This move reinforces the verticalization of operations and commitment to construction excellence.
“Each city has its legal, regulatory, and even cultural specifics. Therefore, we operate with deep knowledge of local legislation and with experienced technical partners. The model is replicable but requires adaptation and mastery of each urban scenario,” concludes Vianna.
With over 100 properties delivered or under construction and projected billion-dollar revenue, Invisto consolidates its position as one of the leading Brazilian platforms operating abroad — and shows that for those who have strategy and focus, investing in luxury real estate in the U.S. can be more than a promise: it can be a profitable and scalable reality.
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