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High Discounts, Tax Exemption, Extended Warranty, and Long Grace Period in Financing Become Part of New Commercial Offensive from Chevrolet, Which Seeks to React to the Slowdown in Sales of Its Main Models in the Brazilian Market.
Chevrolet decided to relaunch the “Breca Varejo” campaign with a package of benefits for Onix, Onix Plus, and Tracker, following a decline in sales of the models in 2025.
Focusing on accelerating the exit of vehicles manufactured in the last year, the action gathers factory bonuses of up to R$ 26,000, paid IPVA 2026, five years of warranty, and scheduled maintenance with included parts, in addition to financing with the first payments starting only in 2027.
To enable the strategy, the automaker closed its dealerships on Wednesday (7), in a commercial alignment move.
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According to the company, the complete conditions and promotional prices would be announced the following day, Thursday (8), directly through official channels.
The first communications about the campaign indicate that the offers will have a limited duration.
The proposal is to concentrate the benefits in a few days, reinforcing the character of a targeted action to reduce inventory.
Breca Varejo Campaign Invests in Reducing Ownership Cost
The main argument of “Breca Varejo” is to reduce the initial financial impact for those looking to buy a brand new car at the beginning of the year.
Traditionally, this period concentrates expenses such as taxes and fixed costs, which often delay purchase decisions.
In practice, Chevrolet combines direct discounts with payment of IPVA 2026, as well as extended warranty for five years.
This also includes scheduled maintenance with included replacement parts, as long as they are included in the brand’s official maintenance schedule.
Another central point of the campaign is the grace period in financing.
The possibility to defer the start of payments until January 2027 shifts the focus of the negotiation, directing the buyer’s attention to the down payment, the total value of the vehicle, and the cost of maintaining it over time.
In this regard, the automaker aligns its message with that adopted by brands that expanded their market share in Brazil in recent years.
The communication emphasizes predictability and expense control, without engaging in technical or performance comparisons.
“Consumers need real conveniences to get their plans off the ground. In this edition of Breca Varejo, we gathered conditions that, together, make a difference,” said Rodrigo Perencin, Retail Director at GM.
Decline in Sales of Onix and Tracker in 2025
Despite recent redesigns and adjustments, Onix and Tracker ended 2025 with performance lower than that recorded in the previous year.
The Onix hatch dropped from third to sixth place in the national ranking, while the Tracker fell from seventh to 12th, losing ground in one of the most contested market segments.
The registration data confirms this trend.
The Onix fell from 97,505 units in 2024 to 79,895 in 2025, a drop of 18.1%, while the Onix Plus decreased from 59,963 to 52,959 units, a decrease of 11.7%.
In the case of Tracker, the volume dropped from 69,433 to 60,876 registrations, a contraction of 12.3%.
This performance contributed to Chevrolet’s overall results, which closed 2025 with a 12.4% decrease in sales compared to the previous year.
Redesigns, Mechanics, and Debate About Oil-Bathed Belt
The new commercial offensive occurs at a sensitive time for Onix and Tracker, which remain associated with ongoing debates about the mechanical assembly.
The most cited point is the oil-bathed belt used in the engines of the CSS Prime family, a frequent topic in automotive industry analyses.
Although the models have received visual changes and updates in finish and technology, this component has not undergone alteration.
The system was maintained, which preserves a sensitive issue for part of the consumers.
In light of this scenario, Chevrolet has reaffirmed its confidence in the mechanical assembly.
The brand also announced initiatives related to warranty and technical assessments of vehicles, seeking to address concerns and reinforce the perception of safety.
Even so, the intensity of the campaign indicates a clear attempt to clear inventory and recover sales momentum in the transition to 2026.
Chevrolet Models That Grew and Those That Declined
While Onix, Onix Plus, and Tracker ended 2025 in decline, other Chevrolet models reported positive performance.
The S10 rose from 27,407 registrations in 2024 to 31,458 in 2025, a growth of 14.8%, solidifying itself as one of the brand’s highlights.
The Trailblazer, despite the reduced volume, also recorded an increase.
The SUV increased from 2,061 to 2,192 units, a rise of 6.4% in the annual comparison.
In the opposite direction, several models ended the year in decline.
Among them are Spin, Montana, Equinox, and Silverado, while the Cruze was definitively discontinued in the Brazilian market.
In this context, the return of “Breca Varejo” emerges as a direct response to the recent performance of Chevrolet’s main volume cars.
By betting on high discounts, paid IPVA, included maintenance, and deferred payments, will the strategy be sufficient to reposition Onix and Tracker against competitors and restore flow to dealerships?
Essas promoções são a prova do fracasso dessa tal correia banhada a óleo. Será que não percebem que o consumidor já se deu conta da enganação desse tipo de “promoção”?
Ao invés de investirem em estudos que resultem em veículos de fato duradouros, em nome da boa-fé comercial, insistem nesse engodo. Desrespeito com o consumidor!
Incrível como eles abandonam o que está dando certo e insistem no que não tá legal. Como pode descontinuar o Cruze e manter a correia melada? Esse povo não quer ganhar dinheiro, só pode.
Verdade, acham que o brasileiro vai engolir tudo.