It became R$ 10,000 cheaper! The new version of the Citroën C3 features new tires, reduces consumption, improves comfort, and enters the competition among popular cars.

Written by Ruth Rodrigues

Published on 07/04/2026 at 17:55

Updated on 02/05/2026 at 18:23

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Citroën changed the tires of the C3 and reduced costs. Understand how the hatch became cheaper and more competitive in 2026.

Citroën decided to reposition the C3 in the Brazilian market in 2026 by adopting a simple yet effective technical solution: changing the tires.

The change, combined with mechanical and electronic adjustments, allowed for a reduction in production costs and to fit the model into a government incentive program.

As a result, the hatch began to stand out among the most affordable cars in the country, reinforcing its competitiveness in a price-dominated segment.

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Cheaper C3 enters the competition with direct rivals

With the new positioning, the cheaper C3, the Live Go, now competes directly with very popular entry-level models. However, Citroën bets on an important differentiator: size.

The hatch offers larger dimensions than direct competitors. Thus, it provides more interior space and comfort while maintaining a competitive price.

Meanwhile, the model’s proposal remains focused on urban use. This makes it a practical option for daily life.

Tires were decisive in making the C3 cheaper

The main change in the C3 involves the adoption of new tires, known as “green tires.” Citroën used this type of component to reduce rolling resistance.

In practice, this means that the car requires less effort to move. As a result, there is a reduction in fuel consumption and emissions.

Additionally, this change was crucial to fit the model into environmental criteria, allowing it to benefit from IPI exemption. This factor was decisive for the cheaper C3 to receive tax incentives.

Citroën changed the tires of the C3 and reduced costs. Understand how the hatch became cheaper and more competitive in 2026. — Citroën C3 Feel Plus Source: Citroën

Technical adjustments complement the efficiency of the cheaper C3

In addition to the tires, Citroën made changes to the operation of the C3. The model received recalibration in electronic systems, such as engine, brakes, and stability control.

These adjustments were made to improve energy efficiency. Thus, the car meets the decarbonization targets currently required.

Even with the changes, the hatch retained important strengths. Among them is the 367-liter trunk, one of the largest in the category.

Citroën maintains comfort and equipment in the cheaper C3

Despite the proposal to reduce costs, the cheaper C3 remains well-equipped within its category. Citroën retained essential items from the initial versions.

Highlights include air conditioning, hill start assist, and 15-inch wheels. In the more complete versions, there is also a multimedia center and a digital dashboard.

Additionally, the 1.0 Firefly engine remains present. It delivers adequate performance for urban-focused use with an emphasis on economy.

Tires also improve acoustic comfort

Another effect of changing the tires on the C3 was the improvement in acoustic comfort. Citroën managed to reduce the noise level inside the cabin.

This happens because the new tires generate less friction with the ground. As a result, the car becomes quieter during driving.

Therefore, the cheaper C3 not only saves fuel but also offers a more pleasant experience.

Citroën’s strategy follows market trend

Citroën’s decision to make the C3 cheaper follows a global trend. Automakers have been seeking smart solutions to reduce costs without compromising the product.

In this case, the tire change and technical adjustments were sufficient to create a direct impact on price. Additionally, they brought additional gains in efficiency.

Thus, the model becomes more competitive without losing its main qualities. After all the changes, Citroën managed to strategically reposition the cheaper C3 in Brazil.

The model now starts at R$ 76,990 in the entry-level version, benefiting from tax incentives and technical improvements.

As a result, the hatch consolidates itself as one of the most accessible options among compact cars, offering a balance between price, space, and efficiency.

See more details about the models

Version	Engine	Suggested Price	Main standard items
Live Go	1.0 Firefly (MT)	R$ 76,990	Air conditioning, hill start assist, tire pressure monitoring, onboard computer, 15” wheels, steering with gear shift indicator, foldable rear seat
Live Plus	1.0 Firefly (MT)	R$ 86,990	10.25” multimedia with wireless Android Auto/Apple CarPlay, 6 speakers, roof rails, height adjustment for driver’s seat, additional USB
Feel Plus	1.0 Firefly (MT)	R$ 90,590	7” digital dashboard, rearview camera, 15” diamond wheels, LED DRL, electric mirrors, 4 power windows with one touch, alarm, rear USB
XTR	1.0 Firefly (MT)	R$ 92,590	Adventurous look, all-terrain tires, automatic digital air conditioning, fog lights, premium finish (seats/wheel/dashboard), darkened wheels
YOU!	Turbo 200 (CVT)	R$ 109,590	Turbo engine 130 hp, CVT with Sport mode, cruise control, automatic digital air conditioning, premium finish, black wheels, fog lights

Source: AutoPapo and Citroën

It became R$ 10,000 cheaper! The new version of the Citroën C3 features new tires, reduces consumption, improves comfort, and enters the competition among popular cars.

Citroën changed the tires of the C3 and reduced costs. Understand how the hatch became cheaper and more competitive in 2026.

Cheaper C3 enters the competition with direct rivals

Tires were decisive in making the C3 cheaper

Technical adjustments complement the efficiency of the cheaper C3

Citroën maintains comfort and equipment in the cheaper C3

Tires also improve acoustic comfort

Citroën’s strategy follows market trend

See more details about the models

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It became R$ 10,000 cheaper! The new version of the Citroën C3 features new tires, reduces consumption, improves comfort, and enters the competition among popular cars.

Citroën changed the tires of the C3 and reduced costs. Understand how the hatch became cheaper and more competitive in 2026.

Cheaper C3 enters the competition with direct rivals

Tires were decisive in making the C3 cheaper

Technical adjustments complement the efficiency of the cheaper C3

Citroën maintains comfort and equipment in the cheaper C3

Tires also improve acoustic comfort

Citroën’s strategy follows market trend

See more details about the models

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With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

Cristiano Ronaldo builds a billion-dollar mansion in Portugal with 54,000 square feet, a 3-acre plot facing the Atlantic, private spa, indoor and outdoor pools, and an estimated value of an impressive R$ 385 million.

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While the world discusses geopolitics, China is quietly closing a deal with its Kazakh neighbor to secure grain supplies during any global food crisis, with more than 3,600 Kazakh companies already able to export directly to the Chinese market.