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Chinese dominance in the auto market! Jeep, Dodge Ram, Fiat and Stellantis Group are in the crosshairs of a historic acquisition that is shaking up the global car industry!

Written by Valdemar Medeiros
Published 14/12/2024 às 11:06
Chinese dominance in the automotive market Jeep, Dodge Ram, Fiat and Stellantis Group enter acquisition sights
Photo: Disclosure

Global car industry at risk? China may buy Jeep, Dodge Ram, Fiat and other brands from Stellantis Group. Understand the impacts of this initiative on the automotive market.

Iconic brands like Jeep, Dodge Ram, Fiat and others may be about to change hands, and this scenario is closer than you think. The Stellantis Group, the conglomerate behind the brands, is facing a financial crisis in the automotive market, while Chinese giants like BYD are moving behind the scenes, impacting the global auto industry.

Stellantis Group faces crisis in the automotive market

In 2023, Stellantis Group faced a significant drop in sales in the US auto market. Leading models from Jeep, Dodge Ram, Fiat, and other brands were impacted. RAM pickup trucks saw a 15% drop, while the Jeep Gladiator saw an even steeper drop of 27%. These numbers are not just statistics; they reflect a changing dynamic in the global auto industry.

The shift toward electric vehicles and greater energy efficiency has been gaining momentum, driven by government incentives and growing environmental awareness. While rival brands such as Ford and General Motors have adapted quickly, posting growth rates of 10 percent and 18 percent, respectively, Stellantis Group has appeared to stagnate.

The group's crisis, which could lead to the sale of brands such as Jeep, Dodge Ram, Fiat and others, is not limited to sales in the automotive market. The financial impact of this poor performance is reflected in cash flow, which plummeted more than 80% in 2022 and this forces the company to seek drastic solutions to survive.

Understand the purpose of Chinese companies in the global car industry 

As the Stellantis group tries to face its financial and strategic challenges in the global car industry, international giants such as BYD, move silently but aggressively. BYD, one of the largest Electric Vehicle Manufacturers in the world, is known for its ability to transform markets.

Their interest in brands such as Jeep, Dodge Ram, Fiat, and others is not just a commercial issue, it is a strategic move to enter the competitive American automotive market in a definitive way. The main reason for this approach is to avoid the high import tariffs imposed by the United States government.

By acquiring established brands in the country, BYD can produce locally, eliminating barriers and expanding its presence quickly. In addition, the name of these brands already has credibility, which facilitates the acceptance of new products among consumers.

This strategy raises important questions about how American consumers will react to the knowledge that brands traditionally associated with the American spirit may change hands, and whether the values ​​of these brands can be preserved under the management of a company with such a different vision.

Obstacles behind the acquisition of brands like Jeep, Dodge RAM, Fiat and others

The interest of foreign companies in brands such as Jeep, Dodge RAM, Fiat and others goes beyond numbers. These brands represent more than just vehicles; they are symbols of American lifestyle and independence.

The potential transfer of control to an international giant like BYD raises concerns about the cultural and economic impact of this change. 

Within the automotive market of United States, business leaders and public figures have begun to position themselves against this possible acquisition. An emblematic example is Fran Bruce, great-grandson of the founder of Chrysler who proposed an alternative solution to maintain control of iconic brands on American soil. 

However, the Stellantis Group appears reluctant to accept Bruce's offer. and the explanation may lie in the difference between short-term and long-term interests. While international investors promise billions of dollars and a rapid transition to electric vehicles, American proposals seek to preserve jobs and tradition. This divergence creates a dilemma: whether to bet on foreign money or on local security. 

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Paul Cesar Nunes Monteiro
Paul Cesar Nunes Monteiro
18/12/2024 12:23

First, part of the American companies would never be sold to a Chinese group! The big part of this problem is called the Portuguese CEU with its arrogance that nothing about the American market! Pure fake news: the USA is not Brazil!

Ronaldo
Ronaldo
In reply to  Paul Cesar Nunes Monteiro
20/12/2024 04:53

Budweiser, the American symbol, was sold to foreigners a long time ago.

Lotor
Lotor
In reply to  Paul Cesar Nunes Monteiro
20/12/2024 07:43

Huahua, you know everything…. 🤣

Roger Race Bannon
Roger Race Bannon
In reply to  Paul Cesar Nunes Monteiro
20/12/2024 13:55

Yes, but where are Budweiser and the Burger King group from? Aren't they from the United States? Brazil bought them both.

Joe Sparkle
Joe Sparkle
20/12/2024 07:56

I don't like buying anything from China or the region, if that really happens I will never buy a car from those brands.
Another thing we need to see, BYD has set up shop in Brazil and the workforce is coming from China and they are building a city within the factory grounds in Bahia.
Wake up people, this government is dividing Brazil up for the Chinese.
Soon Brazilians will have to work for a plate of food, eating insects and other animals.

Joaquim
Joaquim
In reply to  Joe Sparkle
20/12/2024 10:01

And isn't it already like that?

JEAN WELTER
JEAN WELTER
In reply to  Joe Sparkle
20/12/2024 11:36

Your car probably has a good percentage of parts manufactured in China. Every company that sets up in another country initially takes employees from its country to spread the organizational culture and train the native teams, who gradually take over. And we will work for a plate of food if Brazilian politics is geared towards the bourgeoisie. Mr. Zé Faísca, I believe that with this Nickname you are not part of this Nefarious Caste of society. As a good Catholic and left-wing conservative that I am, I wish you all the best and may the Holy Spirit enlighten you and remove the bandages of manipulation from your eyes. The Peace of Jesus and the Love of Mary.

Roger Race Bannon
Roger Race Bannon
In reply to  JEAN WELTER
20/12/2024 13:52

This was the strangest feat ever done by anyone! A left-wing conservative? Seriously? It's a shocking antagonism, because the left and conservatism have never gotten along, they are antagonistic. And a left-wing Christian, to make matters worse? Mr. Driver, stop the world because I'm going to get off in the neighboring galaxy. This galaxy where the planet that houses a left-wing conservative is located is strange!

Severino
Severino
In reply to  Roger Race Bannon
20/12/2024 18:21

I don't know whether to smile or cry, but it's strange!!

Ruben carlo
Ruben carlo
In reply to  Roger Race Bannon
20/12/2024 20:55

LOL left-wing Christian...you call yourselves atheists...your president doesn't even believe in God.

Ricardo TESCH
Ricardo TESCH
In reply to  Roger Race Bannon
21/12/2024 06:52

I think exactly that and I commented! Left-wing conservative and ignorant! I think it's from eating so much grass

Jose Roberto
Jose Roberto
In reply to  Ricardo TESCH
22/12/2024 14:29

🐂🐂🐂🐂You understand grass, right, you **** imbeciles, mongrel culture.

Ricardo TESCH
Ricardo TESCH
In reply to  JEAN WELTER
21/12/2024 06:51

Left-wing conservative? Go to Cuba, for fuck's sake! Brazil is at rock bottom because of left-wing scoundrels!

Julius Caesar
Julius Caesar
In reply to  JEAN WELTER
21/12/2024 23:06

Left-wing conservative is good! I didn't know that term, especially because in countries like China there are no conservatives, much less left-wing ones, precisely because the left and conservatism are completely incoherent.

Mark
Mark
In reply to  JEAN WELTER
21/12/2024 23:11

Left-wing Christian? LOL
This is as original as a 3 reais note

Cosme
Cosme
In reply to  Mark
22/12/2024 21:01

Why are there no left-wing Christians?
Jesus Christ was the greatest revolutionary ****, he brought social justice, you who call yourselves conservative think about yourselves, about killing, prejudice, you have no love for your neighbor, therefore you cannot be considered Christians.

Gustavo
Gustavo
In reply to  JEAN WELTER
23/12/2024 15:07

The fact that you are left-wing already demonstrates a scarcity mentality and irreversible ignorance.

Leonardo
Leonardo
In reply to  Joe Sparkle
20/12/2024 22:01

What a trip lol

Marcustonelli
Marcustonelli
In reply to  Joe Sparkle
21/12/2024 15:58

If you have a cell phone, be aware that part or even the entire cell phone comes from Chinese factories.

Julius Caesar
Julius Caesar
In reply to  Joe Sparkle
21/12/2024 23:00

The worst thing is... in some African countries this is already happening and soon the world will be dominated and soulless...

Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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