Ford Do Something Unprecedented: Improves Cars and Creates New Versions, But Prices Stay the Same Years After Launch – How Does the Brand Achieve This?

Written by Romário Pereira de Carvalho

Published on 17/09/2025 at 10:26

Updated on 17/09/2025 at 10:29

Imagem ilustrativa: IA

Seja o primeiro a reagir!

Even With Visual Changes and New Versions, Ford Keeps Prices of Bronco Sport, Territory, and Maverick Stable, Betting on Trust and Predictability

In Brazil, many manufacturers adjust prices almost monthly. Ford, however, follows a different path. The brand chose to keep the prices of some of its main models stable, even after redesigns and version changes.

Bronco Sport and Its Stability

The Bronco Sport came out in 2021 costing R$ 256,900. Over time, the SUV surpassed the R$ 270,000 mark. However, since the 2024 line, the price has returned to around R$ 260,000.

In June, the model underwent visual changes and gained the more complete Badlands version. Still, the price remained at R$ 260,000.

ARTICLE CONTINUES BELOW

Ford Territory Follows the Same Path

Another example is the 2026 Territory. The mid-size SUV manufactured in China landed in Brazil in September 2023 for R$ 215,000.

Two years later, it arrived renewed, better equipped, and updated. Even so, the price remained the same.

According to Marcel Bueno, Marketing Director of Ford South America, this is a strategic choice.

He states that the pricing is aligned with growth and also the competitiveness of the brand’s portfolio.

Ford Maverick with Reduced Price

Among the models, the Maverick pickup deserves special mention. After the mid-life redesign, the price dropped. The Lariat FX4 version cost R$ 239,990. Now, the new Lariat Black sells for R$ 219,900.

According to Bueno, the policy aims to offer stability and trust to the customer. He explains that avoiding large fluctuations preserves the resale value of used vehicles and strengthens the relationship with consumers.

Experts Analyze the Strategy

Consultant Máia Martins of K.Lume Automotive Consulting believes that Ford’s premium positioning helps explain this decision.

She points out that importing vehicles with higher added value allows differentiation and, at the same time, incentives can help keep prices stable.

Consultant Ronaldo Fernandes, COO of the Unified Vehicle Information System (SUIV), reinforces this view. He says that automakers work with margins larger than consumers imagine.

Profit and Margin for Maneuver

Fernandes adds that the national market is unstable, but vehicles are prepared to withstand fluctuations without compromising the brand’s performance.

He also reminds that, since many companies follow similar policies, there is room for adjustments without a direct impact on profit.

This combination of factors shows that Ford has found a way to stand out. Instead of following the upward price trend, the company bets on trust and predictability as a competitive differentiator.

With information from UOL.

0 Comentários

Mais recente

Mais antigos Mais votado

Feedbacks

Visualizar todos comentários

Ford Do Something Unprecedented: Improves Cars and Creates New Versions, But Prices Stay the Same Years After Launch – How Does the Brand Achieve This?

Even With Visual Changes and New Versions, Ford Keeps Prices of Bronco Sport, Territory, and Maverick Stable, Betting on Trust and Predictability

Bronco Sport and Its Stability

Ford Territory Follows the Same Path

Ford Maverick with Reduced Price

Experts Analyze the Strategy

Profit and Margin for Maneuver

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Argentina achieves the unimaginable after more than 110 years and reintroduces the largest native herbivore of South America to the Chaco to restore a lost link in nature.

Archaeologists have discovered a mysterious, narrow, and unusual underground tunnel in Saxony-Anhalt within a prehistoric enclosure, and the most striking detail is that it was intentionally sealed.

Petrobras announces new oil discovery in the pre-salt of the Campos Basin and reinforces Brazil’s prominence with high-quality reserves that can increase production and energy revenues.

At 16 years old, a South African young woman creates an almost invisible earring with a camera and GPS capable of recording attackers and sending silent alerts to protect women in risky situations.

Argentina achieves the unimaginable after more than 110 years and reintroduces the largest native herbivore of South America to the Chaco to restore a lost link in nature.

CNPE strengthens policy and prevents imported biodiesel from being mixed with diesel, aiming to strengthen the Brazilian industry and protect jobs by reducing external dependence amid tensions in the global market.

Returning to the Moon now costs a billion-dollar bill and reignites the competition between the USA and China for science, technology, and rare minerals on lunar soil.

A strong earthquake in Indonesia affects houses and schools, causes panic, triggers a tsunami alert, and records a rise in sea level of up to 30 centimeters in some areas.

With a water crisis on the radar, Sabesp invests in reclaimed water for data centers and transforms sewage treatment into a solution that saves millions of liters and protects public supply.

Ford Do Something Unprecedented: Improves Cars and Creates New Versions, But Prices Stay the Same Years After Launch – How Does the Brand Achieve This?

Even With Visual Changes and New Versions, Ford Keeps Prices of Bronco Sport, Territory, and Maverick Stable, Betting on Trust and Predictability

Bronco Sport and Its Stability

Ford Territory Follows the Same Path

Ford Maverick with Reduced Price

Experts Analyze the Strategy

Profit and Margin for Maneuver

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Argentina achieves the unimaginable after more than 110 years and reintroduces the largest native herbivore of South America to the Chaco to restore a lost link in nature.

Archaeologists have discovered a mysterious, narrow, and unusual underground tunnel in Saxony-Anhalt within a prehistoric enclosure, and the most striking detail is that it was intentionally sealed.

Petrobras announces new oil discovery in the pre-salt of the Campos Basin and reinforces Brazil’s prominence with high-quality reserves that can increase production and energy revenues.

At 16 years old, a South African young woman creates an almost invisible earring with a camera and GPS capable of recording attackers and sending silent alerts to protect women in risky situations.

The 2026 electric Vitara arrives in Brazil and proves that Suzuki is not leaving: 4×4 traction, 184 hp, 61 kWh LFP battery, 293 km range, R$ 259,000, and a trunk capacity of 224 L.

Hyundai has unveiled the Boulder, a square SUV with a body-on-frame design, 37-inch mud tires, and carriage-style doors that seems to be made to take on the Ford Bronco and the Scout Traveller in the United States.

The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.

The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.

The car stored for 38 years: when opening the barn door, what appears is breathtaking and looks like a scene from a movie!

Argentina achieves the unimaginable after more than 110 years and reintroduces the largest native herbivore of South America to the Chaco to restore a lost link in nature.

CNPE strengthens policy and prevents imported biodiesel from being mixed with diesel, aiming to strengthen the Brazilian industry and protect jobs by reducing external dependence amid tensions in the global market.

Returning to the Moon now costs a billion-dollar bill and reignites the competition between the USA and China for science, technology, and rare minerals on lunar soil.

A strong earthquake in Indonesia affects houses and schools, causes panic, triggers a tsunami alert, and records a rise in sea level of up to 30 centimeters in some areas.

With a water crisis on the radar, Sabesp invests in reclaimed water for data centers and transforms sewage treatment into a solution that saves millions of liters and protects public supply.