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Active in more than 10 countries, Ascenza bets on millionaire investments in Brazil. For the company, Brazilian agribusiness is the largest market in the world
Active in the global market since 1965, the Portuguese multinational Ascenza, belonging to the Rovensa Group, has ambitious plans in Brazil. Billing today around BRL 80 million, it projects for four years from now, in 2025, to more than double the numbers, reaching the mark of about BRL 218 million. This scenario must be supported by a highly professional, agile team with technical expertise and connected to the reality of the Brazilian producer. Supporting the expansion of the portfolio here with 19 new formulations, a 26% jump in sales value.
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To get there, the strategies are already well defined, as explained by country manager director in Brazil, Renato Franchiscelli. “We want to capitalize on synergies with other Rovensa Group brands, such as Oro Agri, for example. In addition, we want to be the first players with certain active substances, being more at the forefront. It is also our objective to expand in the market with the Cuprital product, specifically in soy”, he explains. The executive points out that the intention is to be closer to the producer and understand his real needs. “In this way, we can be ahead in the search for the best solutions”, he adds.
For the company, Brazilian agribusiness is the largest market in the world today and the perspective is that it will remain that way for many years, due to the adoption of modern technologies that make it possible to increase productivity that serves a growing international consumer market. “Ascenza is at the forefront of this challenge of bringing new sustainable, economically viable solutions for the phytosanitary management of crops,” says Francischelli.
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Ascenza wants to establish in Brazil the legacy it already has abroad
Ascenza wants to establish in Brazil the legacy it already has abroad. Today, almost 630 employees work at the company's headquarters and branches. There are 810 registered products focused on the main problems of world producers, in addition to more than 180 active formulations. The operations are present in 10 markets, eight of them in Europe (Portugal, Spain, France, Italy, Croatia, Greece, Romania, Bulgaria), in addition to Brazil and Mexico.
The structures are also robust, with seven laboratories at the Setúbal plant in Portugal, which allow the development in-house more than 80% of new product registration work. All of this generates revenue of approximately €168 million for the company, thus making it the Iberian leader in the post-patent segment, with more than 9.6% of Market Shares, referring to 2020. “We are focused on growing 1% of Market Shares over the next five years in Portugal, Spain, France and Italy, approaching 5%. Globally, we aim to increase sales by 35% over the next four years, exceeding M€ 250 million euros”, confides Rui Correia, director of central marketing at Ascenza.
About Ascenza
A rise is a company of Portuguese origin that makes up the international group Rovensa, present in 70 countries for over five decades. It is committed to helping feed the planet through safe and healthy solutions in a balanced and sustainable agriculture, with respect for social and environmental aspects.
About Rovensa Group
The Rovensa Group is a global leader in solutions for balanced agriculture, offering a complementary portfolio of plant nutrition and protection products, helping farmers produce safe, healthy and nutritious food. With approximately 2000 employees in more than 30 countries, the Group's mission is to feed the planet by contributing to sustainable agriculture, in order to preserve and improve the health of the soil and the environment, contributing to the production of healthier food and safe for human health.
