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Grupo Softplan Announces Repositioning of Sienge, Now a Technology and Business Ecosystem for the Construction Sector. More Details at Construsummit 2024.
The Softplan Group recently revealed the strategic repositioning of Sienge, solidifying its presence as a technology and business ecosystem focused on construction. This initiative aims to more effectively serve the approximately 9,000 existing clients and promises to bring significant innovations to the market.
The new direction includes a series of transformations that will make Sienge a central brand within the group’s portfolio. This repositioning not only reaffirms Softplan’s commitment to innovation but also demonstrates the company’s ability to adapt to changes and evolve within the sector. More information will be released at Construsummit 2024, where the details of this advancement will be explained and discussed with the public.
Repositioning of Sienge: A New Phase
In this new phase, Sienge, previously recognized as the management platform with the broadest reach in the country, will be identified as the central brand of the entire solutions portfolio of the company for the sector. This repositioning aims to bring innovations to the market through the complete integration of the productive chain from pre-construction to post-sale.
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The Transformation of the Sienge Brand
With the repositioning, the Sienge brand will no longer just represent its specialized management software. It will be positioned as the Technology and Business Ecosystem of the Construction Industry and the Real Estate Market. To make this decision, the company conducted a market research involving over 120 executives from the sector, including engineers, architects, supply professionals, construction material suppliers, financial institutions, and clients.
A Proposal Beyond Technology
This change aligns with the trend of providing market solutions that go beyond pure technology. The company proposes to deliver to clients not only the software but also services and solutions that encompass budget management, supply chain, market analysis, specific content, and an active community.
The Repositioning as a Form of Officialization
The move to reposition Sienge as the Ecosystem of the Construction Industry and the real estate market formalizes how the market and clients already perceive the comprehensive nature of the company’s portfolio. According to Guilherme Quandt, Strategy and Market Director of Softplan for the Construction Industry, ‘The Sienge Platform allows our other specialized products to be integrated, as well as connect with other market software.’
Impact on the Construction Market
This proposal grants sector players more prominence, allowing them to adjust their technological scope according to their companies’ specific needs. More news about this repositioning will be presented during the Construsummit 2024, a management and technology event for the Construction Industry, which will take place on September 4 and 5 at Centrosul, in Florianópolis (SC).
Sienge in the Market Since 1990
Sienge, founded in 1990 and constantly evolving, is part of the Construction Industry Unit of the Softplan Group. It offers the management platform with the most extensive coverage in the country, functioning as a technological backbone, integrating the productive chain from the pre-construction phase to post-sale. With a connected operation, Sienge optimizes the management of all stages of the construction chain for over 9,000 clients.
Relevant Market Data
The comprehensive performance of Sienge includes over R$ 65 billion in inputs transacted annually and more than R$ 250 billion in VGV – General Sales Value. For more information about the repositioning and the multiple innovations that Sienge will bring to the market, visit the official website
Source: Imprensa SIENGE
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