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Steve Jobs, the genius behind Apple, had a curious habit: every six months, he bought the same car, a Mercedes-Benz SL-Class. The reason? Avoid a simple plaque.
When we think of Steve Jobs, the guy who revolutionized technology with the iPhone, iPad and so many other gadgets that are now part of our lives comes to mind. But what few people know is that, in addition to his famous black t-shirts and his vegan diet, Jobs had a habit that would leave anyone intrigued: he bought the same car every six months. And it wasn't just any car, it was a Mercedes-Benz SL-Class, a luxury model that, at the time, cost around 120 thousand dollars.
Why did Steve Jobs change his car every six months?
Then you might think: “But why would anyone do that?” Well, Steve Jobs didn't just do this on a whim or to waste money. The reason behind this behavior was, in fact, much more strategic. At that time, in California, there was a loophole in the law that allowed new cars to circulate for up to six months without needing license plates.the. And since Jobs was an extremely private person, he saw this as a perfect opportunity to keep his privacy intact.
He didn't want your name appears on official documents, such as car registration. So what did he do? Simple: as soon as the six-month period was about to end and he would be required to put a license plate on the car, he sold the vehicle and bought another Mercedes-Benz SL-Class brand new. And so, he was able to continue driving around without a license plate, without anyone knowing that that car belonged to Steve Jobs.
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How did Jobs manage to change cars so easily?
And don't think that Jobs did this improvised, no. He was meticulous in everything he did, and this constant changing of cars was no exception. To facilitate the process, Jobs made an agreement with a Mercedes-Benz distributor in California. With this, he ensured that every six months, he would have a new car just the way he wanted, without any headaches.
This behavior reflects Steve Jobs' lifestyle well: everything needed to be simple, practical and under your control. He liked to have his life organized in a way that minimized complications. And for him, avoiding a license plate was just another detail that was part of this life plan.
The cost of this eccentric habit
Of course, changing cars every six months was not affordable for everyone. Jobs was in a privileged position where this kind of extravagance was possible. And, even though it seems like an unnecessary expense to us, for him, it was worth every penny. It was a way to maintain his lifestyle the way he believed was best.
After all, This story shows how Steve Jobs thought outside the box, even about the most trivial things, like driving a car. Mercedes-Benz SL-Class that he loved so much became more than just a means of transportation; she was part of a system he created to live life the way he saw fit, always with one eye on detail and the other on simplicity.
So the next time you hear about Steve Jobs, remember: he wasn't just the guy who revolutionized technology, but also someone who took his privacy very seriously, to the point of changing cars every six months just to avoid a simple license plate.
