Japanese manufacturers revolutionize the Brazilian market with the withdrawal of iconic models and the introduction of innovative electric motorcycles!
The year of 2024 brought remarkable changes to the motorcycle industry, with Japanese manufacturers such as Honda and Yamaha announcing the discontinuation of popular models, while introducing new options to the market.
These strategic decisions impact both models that have won over the public and long-awaited technological innovations, according to the website brasilperfil.
Honda's Discontinuations and Strategies for 2025
A Honda, one of the leading brands in Brazil, decided to discontinue the we 110, keeping only the we 125 to the next year.
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This decision is in line with the need to meet emission standards more rigid and promote technological updates.
Furthermore, Force 350, a luxury scooter, will cease production due to its lukewarm reception in the local market.
the focus of Honda to 2025 will be in scooters that more precisely satisfy the desires of Brazilian consumers.
In replacement of Force 350, the company plans to invest in urban mobility more affordable and efficient, especially in response to its high price, which exceeded R$50.000.
Yamaha's adaptations to new market demands
In turn, the Yamaha , the second largest manufacturer in the Brazil, also adjusted its line. Models like the Factor 125i and make 125 will be discontinued, making room for innovations such as DX Factor and, notably, the Neo's Connected.
This last one is the first Electric motorcycle from a renowned Japanese brand to be manufactured in the country.
The new Factor, designed for everyday use and by delivery people, replaces the Factor 125i. Already the Neo's Connected stands out for its modern design and innovative technologies, signaling a significant advance in Yamaha towards more vehicles sustainable.
Expectations for Neo's Connected and impacts on sports categories
Expectations for the Neo's Connected are high, driven by the growing demand for electric vehicles. Equipped with removable batteries that fully charge in up to 9 hours, the model promises efficiency and sustainability.
Its manufacture in Manaus can offer a competitive advantage in terms of costs e distribution.
Furthermore, Yamaha announced the discontinuation of sports models MT-09 e Tracer 900, who will not have direct replacements until the end of 2025.
Known for their impressive performance, these models were favorites among sports bike enthusiasts. This change could indicate a strategic overhaul of the brand's sports lineup.
Sustainable movements for the future of mobility
Both Honda as for Yamaha are clearly moving towards more technologies sustainable and aligned with the new demands of the modern consumer.
The transition to more models ecological and efficient seems to dictate the prevailing trend in the motorcycle sector, contributing to a more sustainable mobility future.
These changes reflect the adaptation of automakers to the demands of the current market, promoting a balance between innovation and sustainability.
The focus on models that meet the preferences of the Brazilian public and environmental standards reinforces the brands' commitment to leading the transformation of the sector in Brazil.
Modern consumer = gay consumer
It's all a question of cost-benefit. What's more, in this country almost 50% is taxes.
It was high time that well-known brands started putting electric motorcycles on the national market. Enough with brands imported from China.