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With an affordable price of R$6.000, and doing an incredible 65km/l, Mottu introduces the most economical motorcycle on the planet to the market. Still innovating the business model!

Written by Roberta Souza
Published 19/05/2024 às 22:13
For R$8, a Shineray motorcycle arrives on the Brazilian market to displace the Honda Pop 110
Photo: Shineray launches motorcycle to surpass Honda Pop 110

Discover the motorcycle that is changing the game in the Brazilian market with a new rental option and promises to sell like crazy!

According to petrosolgas, the Brazilian automotive scene is witnessing a real turnaround with the introduction of the new motorcycle Motto. With a launch price below R$6 thousand, This new product promises to shake up the dominance of the Honda Pop 110 and establish itself as a sales leader. Let's dive into the details of this machine that combines economy and performance.

Efficiency and accessibility: The tricks up Mottu’s sleeve

The Mottu motorcycle hits the market with a 109,7 cc, electronic injection and air cooling, delivering 8,3 horsepower, a true feat for a economic model. Furthermore, the 4-speed gearbox and 10-liter tank guarantee a range of up to 650 km, ideal for those looking for an efficient option for everyday life.

motorcycle - mottu - rental - economical model
photo/reproduction: autochat

Fierce competition: Mottu challenges giants

A Honda, which holds 72% of the market, now sees Mottu quickly rise in the registration ranking, reaching 6th position in the first half of 2024. Yamaha , with its FZ25 model, also feels the pressure of this new competitor that combines low prices and high efficiency.

Cb 350 – photo/reproduction: webmotors

Business model innovation: Motorcycle rental and sales

In addition to selling motorcycles, Mottu innovates with a rental service, especially attractive for those who work with deliveries. With an initial investment of R$6, it is possible to rent a motorcycle and earn up to R$3 per month. In September, the company raised R$250 million in investments, which boosted its expansion to around 48.000 rented motorcycles in Brazil and Mexico.

The promising future of economical motorcycles

Mottu's new motorcycle symbolizes a significant advance for the motorcycle market in Brazil. With an unprecedented value proposition, it not only challenges industry leaders but also sets new standards for what is expected from an affordable and affordable motorcycle.

Therefore, Mottu is paving the way to become a dominant force in the budget motorcycle segment. With advanced technology, competitive pricing and an aggressive market strategy, Mottu is ready to not just compete, but to lead it all.

Leave here in the comments what you think of this bike and tell us which one is yours too!

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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