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The Boticário Group Opened a 100% Remote Position for Digital Activation Analyst I, with Extensive Benefits Including Health Plan for Pets, Family Health Allowance, and Birthday Day Off. The Selection Process Occurs Online and Remains Open.
The Boticário Group keeps applications open for the Digital Activation Analyst I position, in a home office model, as stated on the company’s careers page.
The position is full-time and is part of the group’s CRM ecosystem, focusing on communication with the reseller base and executing journeys on digital marketing platforms.
The official listing appears marked with the Remote Work seal, with no indication of city, and the application form remains active this Tuesday, November 11, 2025.
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Engagement in the CRM Ecosystem
According to the job description, the professional will be responsible for execution and control of campaigns on the Salesforce Marketing Cloud platform.
Responsibilities include configuring communication flows in Journey Builder aimed at resellers, preparing and adjusting email, push, SMS, and WhatsApp templates, as well as conducting audience segmentation and monitoring performance indicators for adjustments in campaigns.
The position also involves support in analyzing results and monitoring metrics that inform decisions related to the continuous improvement of CRM actions.
Technical Requirements and Expected Profile
The group informs that candidates must have a complete higher education degree in Administration, Marketing, Engineering, or related fields.
It is required to have proficiency in Salesforce Marketing Cloud, especially in the modules AMPScript, Journey Builder, and SQL.
Among the desired soft skills are analytical ability, good communication, and proactivity, traits deemed essential by the company for performing activities in the digital environment.
Benefits Offered by the Boticário Group
The benefits package, as described on the job page, is structured by eligibility and encompasses areas such as health, nutrition, well-being, family, mobility, and financial security.
In the health area, included are medical and dental plans, medication assistance, family health allowance, telemedicine, second medical opinion, flu vaccine, and care programs.
In the nutrition field, the group offers meal voucher or restaurant (depending on the work regime), food voucher, and an additional benefit of Christmas food allowance.
Among the well-being items are gym membership plan, home office assistance (for hybrid and remote models), health plan for pets, birthday day off, discounts of up to 40% on products, and access to partnerships and travel and accommodation programs.
For employees with dependents, the benefits include childcare assistance, child nutrition credit, nanny assistance, school material assistance, as well as legal, psychological, and social guidance and extended parental leave.
In hybrid and in-person models, the group offers transport voucher and parking.
In the area of financial security, there is life insurance, support in case of parents’ death, private pension, and payroll loans.
According to the company, the final configuration of benefits depends on applicable eligibility rules for each employee.
Structure and Focus of the Position
The position of Digital Activation Analyst I focuses on the execution and improvement of processes in interface with data and content areas.
Activities include creation and maintenance of journeys, segmentation hygiene, quality testing, and monitoring of deliverability metrics.
According to CRM specialists, these functions are common in teams that operate multichannel campaigns and deal with frequent cadences and performance goals.
Skills Valued in the Selection Process
Professionals with previous experience in AMPScript, Journey Builder, and SQL generally find it easier to adapt to this type of role, according to recruiters in the digital marketing field.
These skills are necessary for the configuration of messages, data cross-referencing, and planning of automations, ensuring that each campaign reaches the correct audience within the expected timeframe.
Clear communication is also highlighted as a differentiator, as the role interacts with business, technology, and marketing teams, requiring alignment between different areas.
Stages of the Selection Process
The selection process consists of screening, interviews, and technical evaluations, according to the official description.
The first stage involves the candidate registration, followed by screening conducted by the recruitment team and specific interviews with the area.
The technical stages include assessments in pair programming format and system design, as well as interviews with leaders and interfaces from the area.
The final phase involves the offer letter, the hiring process, and the employment.
Sources in the HR sector explain that selection models like this have been adopted to assess both technical knowledge in cloud marketing and collaboration capacity in multidisciplinary teams.
Context and Presence of the Boticário Group
On the same job page, the Boticário Group presents itself as a Brazilian company present in over 40 countries, with 15 brands and more than 4,000 physical stores, in addition to digital operations that include marketplace and technology solutions for retail.
According to the institutional material, the company relies on a data and CRM strategy to strengthen its relationship with consumers and resellers, especially during periods of high campaign volume.
Remote Work and National Reach
The Remote Work seal indicates that the role can be performed from any location in the country, broadening the scope of the opportunity for professionals living outside major urban centers.
According to information from the recruitment platform, the application form is active and allows for uploading resumes and responding to questions about experience with Salesforce Marketing Cloud, SQL, and multichannel journeys.
Applications and Deadlines for Application
Applications must be made exclusively through the Boticário Group Recruitment Platform, where the position is listed with the Remote Work status.
The form was active until this date, November 11, 2025.
There is no official final deadline stated on the site, but some third-party publications mention November 16 as the cutoff date. In case of discrepancies, the information from the group’s official page prevails.
Fodassi Eliza
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