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High Tuition Undergraduate Degree, Focused on Entrepreneurship and Strong Market Exposure Placed Link School of Business at the Center of Discussions About Higher Education, Economic Elite, and the Formation of New Businesses in Brazil.
The Link School of Business, in São Paulo, offers a bachelor’s degree in Business Administration with a tuition of BRL 13,500, a full-time course with a proposal centered on entrepreneurship and business creation.
Accredited by the MEC in 2020, the institution has become associated, in reports and on social media, with the nickname “billionaire kids’ college” for its high price, networking-focused structure, and a clientele identified with high-income families.
What Is the Link School of Business
Founded by Álvaro Schocair, the college was created with the aim of offering a Business Administration course aimed at training entrepreneurs.
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In its institutional material, the school states that the program was designed to develop businesses, address real market challenges, and connect students with mentors and industry professionals.
The bachelor’s degree lasts for four years, offered in-person full-time with semester intakes.
The institution itself informs that the course was authorized by MEC Ordinance No. 184, dated June 24, 2020, published in the Official Gazette the following day, with institutional accreditation and authorization for the Business Administration course.
On March 5, 2026, Brazil Journal reported that Link approved a fundraising of BRL 55 million, with a valuation of BRL 550 million, to expand its international presence.
According to the publication, the funds will be allocated to the school’s expansion outside Brazil.
High Tuition and Association with the Economic Elite
The school’s association with a higher-income audience is primarily linked to the value charged.
On the official course website, the tuition appears as BRL 13,500, a figure that positions Link among the most expensive Business Administration degrees in the country.
The charge is accompanied by an academic proposal based on mentorship, international experiences, and contact with the business ecosystem.
Besides the price, the location and format of the undergraduate program help explain the institution’s public image.
The college operates at Avenida Brigadeiro Luís Antônio, 5083, in Jardim Paulista, São Paulo, and promotes the campus as part of the learning experience, utilizing the space for meetings, project development, and events.
There is, however, no official disclosure of data on students’ family income or wealth.
Publicly, what is documented is the combination of high tuition, full-time commitment, and a proposal focused on entrepreneurship, internationalization, and connection with investors and executives.
Teaching Model Focused on Entrepreneurship
The undergraduate program is presented by Link as a practical course.
On the official website, the school describes the program as hands-on, with activities linked to real projects, business simulations, market challenges, and business development from the start of the training.
In this model, contact with market professionals is highlighted as one of the pillars of the proposal.
The college states that students interact with professors, business mentors, and invited specialists throughout the course.
In its institutional presentation, the school also claims to have more than 100 professors connected to the market and to operate in 23 states.
Internationalization occupies another central space in the course’s promotion.
Link informs about programs and experiences connected to environments and institutions such as Stanford, Wharton, Babson, Disney, Estonia, China, and Tel Aviv, in addition to activities in innovation hubs like Palo Alto, Boston, and Madrid.
Admission Process of the Link Journey
In admissions, the school uses a proprietary model called Link Journey.
According to the official page of the admission process, the first stage, called Prep, includes academic history, an introductory video, and portfolio.
Then, the candidate goes through Link Pocket, an online experience with challenges based on real-world business cases.
The final stage is an individual interview, which can be conducted either in person or remotely.
According to the institution, the process aims to assess the candidate’s background, motivation, problem-solving ability, and fit with the school’s method.
English proficiency is not treated as mandatory but is prioritized throughout the selection for academic and communication purposes.
Link also informs about a program of reimbursable scholarships, with payment staggered after graduation and adjusted by the IPCA.
In its official material, the college presents the mechanism as a financing alternative for some admitted students.
Link Campus and Academic Routine
Since the inauguration of the new campus in 2024, the college has highlighted its physical infrastructure as part of the academic proposal.
On the institutional website, the school mentions spacious classrooms, business laboratories, and technology and an audiovisual room for 400 people.
Recent reports describe the building as a space of six floors and about 9,300 square meters.
The infrastructure is presented by the institution as an academic environment facilitating interaction among students, professors, and guests.
In promotional materials and texts about the project, Link also mentions support focused on business, mental health, and physical fitness as part of the routine offered to students.
Startups, Demo Day, and Disclosed Results
The results disclosed by the school are largely measured by the creation of businesses and fundraising.
On official pages, Link reports having achieved 200+ startups launched by students and BRL 80 million raised by student companies.
In other institutional areas, however, different numbers appear, such as 120+ startups created in the ecosystem and BRL 60 million raised.
The discrepancy suggests that the indicators vary according to the criteria used by the institution itself.
Therefore, the publicly available data allows for the statement that the school reports results related to startup creation and fundraising, but the totals change depending on the consulted page.
Among the examples presented by the college are MindCare, described as a mental health startup created by students of the bachelor’s program, and AgroSmart Solutions, linked to agribusiness.
Link also uses Demo Day as an event for presenting projects to investors, entrepreneurs, and market partners.
The institution has begun to occupy space in debates on higher education, entrepreneurship, and access to business networks in Brazil.
In this context, the school combines, within the same model, high tuition, training in Business Administration, international experiences, and encouragement to create companies starting from the first semesters.
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