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The ‘Subscription Car’ Is The Talking Point That Has Arrived In Brazil. Toyota, Volkswagen, Fiat, And Jeep Have The Best Models Available For Individuals Interested In The Service
Toyota’s mobility company, Kinto, launched the subscription car service for individuals in Brazil last Thursday (23), similar to those previously launched by companies Volkswagen, Fiat, and Jeep. Customers who opt for this novelty will have the right to a fixed primary vehicle offered by Toyota for a period of 12 months, but the customer can choose to use the vehicle for up to 24 months. The customer can also request flexible extra daily rentals of other models, as long as they are from the same group, during the subscription period.
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According to Toyota, the arrival of the service aligns with the new moment of consumers who prioritize the use of the vehicle, rather than ownership.
In light of this new scenario, Toyota—like Fiat, Jeep, and Volkswagen—decided to work in agreement with rental companies, providing management of corporate fleets and the inclusion of subscription cars within the rental services.
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Before Toyota joined the subscription car service, Volkswagen was already operating in this segment, although this service was not very well known. Soon after, Fiat, Jeep, and Caoa Chery entered this field, bringing more visibility to the service, especially here in Brazil.
Services Provided To Those Who Subscribe To Toyota’s Subscription Car ‘Package’ May Surprise Consumers
Kinto’s ‘One Personal’ service has a comprehensive package, including preventive maintenance, 24-hour assistance, included IPVA, and a replacement car in case of any unforeseen events.
Additionally, the Toyota subscription car package also includes third-party coverage insurance, which is a significant differentiation in the market, as other automakers do not offer this specific type of service.
Flexible extra daily rentals from Kinto’s service package can be reserved through the sharing service called Kinto Share, depending on the availability of the car for the intended rental period.
Understand The Main Differences Between Services From Toyota, Fiat, Volkswagen, And Jeep
Customers who subscribe to the new service will be able to choose a brand new vehicle from customizable packages. In addition to the subscription period being one or two years, the customer will also be able to select the monthly mileage allowance, which can be 800 km or 1,500 km per month.
The portfolio of Toyota sold in Brazil offers the following models for subscription: Yaris, Corolla sedan, Hilux, SW4, and RAV4, which are the most powerful and technologically advanced in the automotive market. Volkswagen offers the following models: Virtus, Jetta, Tiguan, T-Cross, and Taos. Fiat offers the models Mobi, Argo, Strada, Toro, Cronos, Fiorino, and Ducato.
Jeep has only two models available in its portfolio here in Brazil, which are the Renegade and Compass. Once the subscription period ends, the customer is given the option to purchase the vehicle. In such cases, the customer is sent to the dealership, where the sale and vehicle pick-up negotiation will take place.
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