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Chevrolet resurrects Prisma for R$80: Car acclaimed in Brazil is cheaper than Onix and arrives on the market to end the Cronos' reign and terrorize Corolla sales

Written by Flavia Marinho
Published 25/05/2024 às 12:45
chevrolet - Prisma - onix - cronos - cruze - toyota - corolla - china
New Prisma: Chevrolet's cheap sedan is ready to replace Onix, challenge Cronos and terrify Corolla sales

New Prisma: Chevrolet's cheap sedan is ready to replace Onix, challenge Cronos and terrify Corolla sales

A new 'global player promises to arrive in Brazil and win the hearts of Brazilians: The automotive scene is about to get more competitive, with the introduction of Chevrolet's latest Aveo compact sedan, the replacement for the Prisma, cheaper than Onix and coming to the market to challenge the popular Fiat Cronos. This launch is a declaration of dominance in the competitive automotive sector, aiming to displace the Corolla from rival Toyota, with a cheap and audacious strategy.

O new Chevrolet car, which has already left its mark in other markets in Latin America, promises to come to Brazil as a more economical alternative to Onix Plus, the automaker's current offering in this segment.

New Chevrolet Prisma 2024 hits the market cheaper than Onix to compete with Fiat Cronos

New Prisma could come to Brazil

The Prisma, known as Aveo in some markets and Sail in others, has been part of Chevrolet's global portfolio since the beginning of last year. The model has already found success in countries such as Chile and Mexico, and is now making its debut in Peru, where it carries the name Sail.

Imported from the Tianjin factory in China, Prisma is positioned as a more economical option compared to Onix Plus. The line includes the LT and LTZ finishes, with prices ranging from 46.120 soles to 50.120 soles (official currency of Peru), which translates into approximately R$59.300 BRL to R$64.200 BRL at the current exchange rate in direct conversion without taxes. With taxes, its price can be approximately R$80 to R$93.

Prisma is the result of a partnership between General Motors and the Chinese group SAIC

The Chevrolet Prisma is the result of a partnership between General Motors and the Chinese group SAIC. Its design is relatively simple, with a focus on practicality and accessibility. The rectangular headlights, chrome-accented grille and horizontally split taillights with trunk-mounted design give the Prisma a clean, straightforward appearance.

Inside, the new Chevrolet car's cabin features a horizontal layout on the dashboard, with a mix of different colors and materials used in the finish. Despite the apparent simplicity of the materials, the Prisma can be equipped with a variety of features depending on the trim level.

Equipped and Practical

The Chevrolet Prisma's equipment list includes an 8-inch touchscreen infotainment system compatible with Apple CarPlay and Android Auto, air conditioning, rear-view camera, steering wheel-mounted controls, six airbags, four-wheel disc brakes and ABS. Additionally, it offers electronic stability control and tire pressure monitoring.

Under the hood, Chevrolet's new car is powered by a 1,5-liter naturally aspirated gasoline engine that delivers 99 horsepower. In the Peruvian market, the only transmission available is a six-speed manual gearbox.

Cheaper than Onix to challenge the Fiat Cronos and terrorize sales of the Toyota Corolla in Brazil

If the Chevrolet Prisma is introduced in Brazil, it will probably be positioned below the Onix Plus, becoming a direct competitor to the Fiat Cronos, another compact sedan in the entry-level segment. The Prisma's more affordable price and its practical features could make it an attractive option for buyers looking for an economical sedan as the value of the rival Toyota Corolla weighs heavily on Brazilians' pockets.

The arrival of the Chevrolet Prisma in Brazil would add another layer of competition to the compact sedan market, potentially shaking up the established order and providing consumers with more options in the entry-level segment.

A promising newcomer on the Brazilian market that can be sold for R$80

The Chevrolet Prisma, with its global reach and economic positioning, is ready to shake up the Brazilian automotive market. Its combination of practicality, features and competitive price could make it a formidable challenger to the Fiat Cronos, offering buyers a new option in the compact sedan segment.

new Chevrolet car It will be an entry-level option, so it must have a much simpler look and a limited list of equipment. With taxes, its price promises to be approximately R$80 to R$93.

As the Chevrolet Prisma prepares to enter the Brazilian market, it will be interesting to see how it fares against the established players and whether it can win the hearts of Brazilians in this highly competitive segment.

I'd love to know if you've ever owned a Chevrolet Prisma, own a GM car or are thinking about getting one. Tell us in the comments section about your experience with the brand. Don't forget to leave 5 stars and activate CPG notifications to keep up with all the latest news from the automotive world. To the next!

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Flavia Marinho

Flavia Marinho is a Production Engineer with a postgraduate degree in Electrical and Automation Engineering, with extensive experience in the onshore and offshore shipbuilding industry. In recent years, she has dedicated herself to writing articles for news websites in the areas of industry, oil and gas, energy, shipbuilding, geopolitics, jobs and courses, with more than 7 thousand articles published. Contact us to suggest an agenda, advertise job vacancies or advertise on our portal.

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