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Direct Competitor of the Ranger: JAC Motors Launches Hunter Pickup in Brazil and Could Threaten Ford’s Strong Presence with Its Truck

Written by Roberta Souza
Published on 29/08/2024 at 10:01
JAC Motors, JAC Hunter, picape, mercado
Foto: Reprodução AutoEsporte
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With A 191 HP Turbo Diesel Engine And 4×4 Traction, The JAC Hunter Arrives In The Brazilian Market Starting At R$ 289,900

JAC Motors, a Chinese brand known for its growth in the Brazilian market, announced the launch of the Hunter pickup, a new competitor in the medium pickup segment in Brazil. The Hunter was first presented during the 2024 Beijing Auto Show and is now entering pre-sale in the country, generating high expectations among consumers, according to the website O Tempo.

The JAC Hunter is equipped with a 2.0 turbo diesel engine, capable of delivering 191 horsepower and an impressive torque of 46.9 kgfm, characteristics that position it competitively against established rivals such as the Ford Ranger. This performance is complemented by a 8-speed automatic transmission, along with a 4×4 traction system with low range, ideal for tackling both urban terrains and off-road trails with confidence.

Competitive Design And Price

With a robust and modern design, the JAC Hunter promises to attract consumers looking for a versatile and high-performance pickup. The starting price, from R$ 289,900, is considered quite competitive for the segment, which can boost the brand’s sales in Brazil. Furthermore, JAC Motors is investing in a broad customer support network, currently having 120 accredited service centers across the country, which provides greater confidence for future owners of the Hunter.

Photo: Mundo Fixa

Expansion Of Versions: Diesel, Manual, And Electric

Initially launched with turbo diesel engine and automatic transmission, the JAC Hunter does not stop there. The brand has already confirmed plans to expand the lineup of versions by the end of the year, including a model with manual transmission, catering to consumers who prefer a more traditional control of the pickup. Additionally, in a move that reflects global trends and the growing demand for sustainable vehicles, JAC Motors announced that the Hunter will also feature a fully electric version, a bold bet for the pickup segment in Brazil.

YouTube video

This diversification of versions not only expands options for consumers but also places JAC Motors in an innovative position in the market, offering a complete range that spans from traditional diesel engines to the modernity of electric motors. This demonstrates the brand’s commitment to meeting the diverse needs and preferences of the Brazilian public.

Delivery Of The First Units

The delivery of the first units of the JAC Hunter is scheduled for October, and the expectation is that the new pickup will capture a significant market share. With a combination of an affordable price, robustness, performance, and the promise of new versions, the Hunter has the potential to stand out as one of the top options among medium pickups in Brazil.

The entry of JAC Motors into the medium pickup segment with the Hunter represents an important strategic step for the brand, which has been gaining ground in the Brazilian market with its SUVs and electric cars. Now, with the Hunter, the company hopes to further consolidate its presence and compete head-to-head with industry giants.

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Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

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