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Correios, ApexBrasil, and Shopee Establish Partnership Focused on Expanding Brazilian E-Commerce to Various Southeast Asian Countries.
Correios, the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil), and Shopee, one of the largest e-commerce companies, have joined together in a strategic partnership to enhance the export of Brazilian products to Southeast Asian countries.
Through the signing of a Memorandum of Understanding (MoU), the three institutions will collaborate to expand and promote the sales of companies from the country in Southeast Asian markets such as Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, and Vietnam.
Agreement Between Correios, Shopee, and ApexBrasil Foresees Several Initiatives
Fabiano Silva dos Santos, president of Correios, states that this partnership with Shopee and ApexBrasil will be essential for opening new horizons for small and micro businesses in the country, enabling them to access the Southeast Asian market with logistical support from the postal company.
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The executive emphasizes that this partnership will drive the development of other innovative solutions, even more aligned with the trends of cross-border e-commerce, which is constantly evolving. After all, this is what Correios has delivered over its 54 years of existence: services and products aligned with the demands of society.
The agreement between Correios, Shopee, and ApexBrasil includes actions such as awareness webinars and training for companies about international marketplaces, adaptation and strategic support on the Shopee platform, and personalized assistance from Correios in shipping and distribution logistics through Exporta Fácil.
The formalization of the memorandum will occur during the 4th edition of the E-xport Meeting, a traditional gathering promoted by ApexBrasil aimed at the internationalization of Brazilian companies through e-commerce.
Partnership Focuses on Better Insertion of the Country in the Southeast Asian Market
The partnership will include the implementation of a cross-border pilot project aimed at Brazilian companies interested in exporting to Singapore, in Southeast Asia. In this project, up to 10 companies with export potential will be selected, and the export process will begin in the second half of 2023.
The focus is to map the main difficulties in selling Brazilian products in the region and identify the best business opportunities through e-commerce, aiming to facilitate the access of Brazilian goods to Singapore and expand the number of companies served.
Jorge Viana, president of ApexBrasil, emphasizes the importance of this partnership for a better insertion of the country in the global e-commerce market, especially in Southeast Asia, which has shown high growth potential in recent years.
ApexBrasil aims to qualify companies in the country and expand their competitiveness to increase their presence abroad, and the partnership with Shopee and Correios is an important step in this direction. Felipe Lima, responsible for Business Development at Shopee, believes that this unprecedented partnership will bring great opportunities for Brazilian entrepreneurs to expand their businesses internationally.
The company already has experience in transforming sellers into success stories, and with this collaboration, Brazilian entrepreneurs will be able to take advantage of the promising Southeast Asian market.
Brazil’s Exports Reach US$ 26.6 Billion in 2022
With the partnership between Correios, ApexBrasil, and Shopee, the expectation is that Brazilian products will conquer new markets in Southeast Asia, boosting international trade and consolidating the country’s presence abroad.
The partnership represents a strategic opportunity for Brazilian companies to take advantage of the growing interest of consumers in the Asian region for quality Brazilian products.
The external sector continues to show resilient behavior despite external and internal uncertainties and turbulence. The trade balance in December of last year was US$ 4.8 billion, according to data from the Foreign Trade Secretariat (Secex). The value of exports reached US$ 26.6 billion, while imports totaled US$ 21.9 billion.
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